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How to Become an Entrepreneurial Genius!: Your Blueprint to More Money, More Respect and More Freedom

by Ron Chenier

186 pages; quality trade paperback (softcover); catalogue #00-0009; ISBN 1-55212-345-6; US$25.97, C$39.95, EUR26.00, £18.00

How to Become an Entrepreneurial Genius! is about the awakening of a vision that burns deep inside everyone of us, but more importantly, this book is a blueprint on exactly how to achieve that vision.

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about the book      about the author      introduction      table of contents     reader comments      catalogue info

About the Book

For years, I thought, why do so many people struggle, while others just seem to attract success without appearing to work very hard at all? Was there a secret? I wanted to know. Was there a way of thinking and strategic models that one could use to produce almost miraculous results? Well, there is such a secret and I've found it.

I have compiled, tested, proven, and simplified the most powerful and effective "How To" information I know of, providing you a "short cut" in the design of the lifestyle you desire. Surely, you'll find it motivating; but I won't just leave you there. You'll know exactly what to do to produce results, and that will transform into lasting motivation! You'll soon realize that the easiest way to predict the future is to design it with tools that work. And that all the riches of life can and will be yours once you understand and apply simplicity with predictable and measurable strategies.

-Ron Chénier

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About the Author

Born in Cornwall, Ontario, Canada, Ron Chénier is a former College Teaching Master, VP Marketing in Pro-Sports, Real Estate Developer, and Franchisor whose company was Voted #1 by Entrepreneur Magazine.

Fluently bilingual in French and English, he has been the subject of many interviews in publications such as The New York Times, Automotive News, New Business Opportunities, Sales Force Magazine, TQS, TSN, CBC amongst others.

He consults with a limited client base internationally and he continues to address audiences as Guest Speaker for various organizations worldwide on the subjects of motivation, communications, sales, marketing, and advertising.

In additions to this latest book How to Become an Entrepreneurial Genius! he has also recently co-authored an audio program with Mr. William E. Bailey called "The Course on Successful Living".

An avid runner, he still calls Cornwall home, one hour west of Montreal, where he lives with his wife Charlene and two sons, Scott & Chad.
Contact Ron at 1-888-CHENIER (1-888-243-6437), fax 613-932-1007 or at biz@ronchenier.com

Introduction

Simplicity is the ultimate sophistication!

When asked about his experience of going to the moon, the astronaut Neil Armstrong simply replied: "You really only need to know two things. One, how to get there, two, how to get back." You can't make it any simpler!

Today, we live in a world that has become so efficient at gathering and transferring information that it's easy to get overwhelmed by it all. That is exactly why I wrote "How to Become an Entrepreneurial Genius!" as a simplified and condensed blueprint of the "Secrets to Success." To achieve your personal greatness, whatever that may be, you simply need to understand "emotionally and intellectually" a few fundamental principles that are in fact universal laws.

I am called upon to produce results daily for my own entrepreneurial endeavours, as well as my client's. If there's one thing I'm an authority on, it's the power of simplifying communications so that a "targeted" audience will actually understand it and take a specific action. It's easy to make things more complicated; communications mastery, however, is the art of simplifying a message while producing predictable and measurable results. Simple? Yes. Easy? No!

Barring some physical or mental disability, most people really only face two types of problems. One, money problems, two, people problems! And as I've discovered while working with hundreds of clients in diverse and unrelated industries, you don't solve a problem with communications. You solve a problem by communicating a solution to a problem. In this book, you will find solutions.

Why should you develop a blueprint to more money, more respect and more freedom? Well imagine if you can, someone building a house without blueprints, out of his or her own head. Trust me, people would come from miles around just to see it!

Knowledge is power, and contrary to what many people will tell you, what you don't know does hurt. Imagine driving your car down the road at 100 kilometers an hour and not knowing that there's a collapsed bridge just around the next curve. Let me tell you what you don't know would do to you. It would, in fact, end your tenure on this veil of tears!

That brings me to the subject of motivation. The truth is motivation alone is never the answer to life's challenges that we all face. Let's take and idiot, and motivate him. What have you got? A motivated idiot! We've all heard motivational speakers with fabulous stories that leave us with a warm feeling; but let's face it. . . you can get that from taking a bath! Motivation is great, in fact it's necessary; but if you're going down the wrong road, motivation will only get you there quicker! What you really need is "education" to turn you around!

I have compiled, tested, proven, and simplified the most powerful and effective "How To" information I know of, providing you a "short cut" in the design of the lifestyle you desire. Sure, you'll find it motivating; but I won't just leave you there. You'll know exactly what to do to produce results, and that will transform into lasting motivation! You'll soon realize that the easiest way to predict the future is to design it with tools that work. And that all the riches of life can and will be yours once you understand and apply simplicity with predictable and measurable strategies.

Quite often, many people's egos get in their way (not yours, of course) and unless it's their idea, they simply won't consider, or act upon new information. I don't know about you; but anything I've ever learned, I've learned from somebody else. It's called shortening the learning curve! Perhaps the most important thing to remember is that the source of the truth is unimportant, only finding the truth matters.

That's exactly why I've also arranged to include two world-famous classics in this book: "Acres of Diamonds" by Russell H. Conwell and "Obvious Adams" by Robert R. Updegraff. Over the years, I've purchased many copies of these books and given them as gifts to clients and friends. To this day, I still receive appreciative comments as these two "easy reads" are hailed as two of the most influential "philosophical" and "strategic thinking" gems of all time!

For years, I thought, why do so many people struggle, while others just seem to attract success without appearing to work very hard at all? Was there a secret? I wanted to know. Was there a way of thinking and strategic models that one could use to produce almost miraculous results? Well, there is such a secret and I've found it.

This book will give you the insights, the tools, and a plan of action that will make success a habit for anyone willing to apply them. Many would argue that success is nothing more than common sense and I would agree. However, common sense is not that common.

Ayn Rand said it this way: "To be or not to be, is to think, or not to think"; but again, that is not taught in schools. Personally, I have always been a seeker and so are you or you wouldn't be reading these lines. It's hard to explain sometimes why we do what we do and why things happen the way they do.

Since 1986, I have had an inner burning desire to complete this book that simply wouldn't go away. And the truth is, unless you've heard me speak live, or by some other recorded means, the only thing between us is ink and paper.

That, I believe, is the reason I was driven to complete this book. . . I wrote it for you!

Under certain conditions, it may be difficult some mornings to jump out of bed with the same enthusiasm and excitement that once consumed you. Should that sometimes be the case, trust that the answer and the solutions to regaining your youthful spark lies in the pages ahead. The nice thing about a book or cassette program is that it's always there when you need it, and never in a bad mood!

Something is definitely burning deep inside you. . . that you can be assured of! The awakening of that vision and the strategies you'll need to make it soar is what this book is all about. I look forward to the time we'll spend together as you review the opportunities that no doubt lie before you.

"Ask and you shall receive,
seek and you shall find,
knock and it shall be opened unto you..."

Your Genie!

Table of Contents

Introduction
1. Where Do You Begin?

PART ONE
2. The Entrepreneur's Philosophy
     The Pearls of Wisdom. . .
     1. About Your Thoughts
     2. About Your Vision
     3. About Your Seed
     4. About Your Growth
     5. About Your Communications
3. Acres of Diamonds, by Russell H. Conwell

PART TWO
4. The Entrepreneur's Strategic Plan
     The Pearls of Freedom. . .
    -What's Marketing, Advertising & Selling?
     1. How to Gain Instant Respect
     2. How to Create a Unique Advantage
     3. How to Maximize Your Growth
     4. How to Completely Eliminate Risk
     5. How to Get People to Take Action
     6. How to Sky Rocket Your Profits
5. Obvious Adams, by Robert R. Updegraff
6. In the End. . .
7. Appendix

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95

95
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109
135
141
145
149
175
183

Reader Comments

Do you feel like your life is frittered away by detail? By the time you've put out four "for sale" signs, copied the home inspection report six times, and picked up Junior at soccer practice, is it any wonder you don't have the energy left to do any long-range planning to improve your market share? What you need to do is simplify.
There is genius in simplicity, claims Ron Chénier. His book, How to Become an Entrepreneurial Genius! Your Blueprint to More Money, More Respect and More Freedom is a guide to reducing selling and marketing to its basic elements. Writing at the point where feel-good and how-to intersect, the author packs lots of sales tips, motivational advice, and strategic insights into a slender volume.
At the heart of the book is the idea that you are nothing without goals. After all, as Chénier points out, if you take an idiot and motivate him, all you have is a motivated idiot. The author teaches you how to design, then execute your goals by developing a plan on which to base your personal and financial success.
Real estate professionals should find Chapter 3, "How to Maximize Your Growth," especially helpful in improving selling skills. Chénier points out that some people mistakenly equate salesmanship with pressuring or manipulating customers. In fact, selling comes down to solving problems, he says. Excellent service, not real estate, is your real product. A key component of this service is developing a solution specifically tailored to your client's needs. For example, you should now know such issues as what type of house buyers can afford, any special financial needs they might have, and how quickly they need to relocate.
But even sound research requires a good presentation. Chénier reminds you how your wording can subconsciously influence your clients. For example, he says, people hate to talk about "buying" but love to talk about "owning". Stressing phrases such as "investment" vs. "cost", or "Oking an agreement" vs. "signing a contract" creates a lower-pressure atmosphere for your presentation.
The book also contains quite a bit of feel-good material, including reprints of inspirational pieces from other authors. One story, "Obvious Adams", by Robert R. Updegraff, focuses on a marketing "genius", whose solutions always seemed so obvious to others... once he's thought of them. Chénier also provides scores of motivational quotes that can help get you through those tough selling periods.
Overall, the book provides a crash course in the essentials of selling. Much of this information is common-sensical, but useful, such as the author's observation that the most important step in gaining instant respect is to become genuinely interested in your clients. If you're looking for a one-book source to remind you about selling basics, you've come to the right place.
-- Chris Leporini
Realtormag.com, June 2001

If you only read one book this summer, make it this one. If better and more effective Marketing, Motivational, Sales and Advertising strategies are what you're after, then this slender easy to read book is choke full of immediately useful real life examples. Actually three books in one, the author cleverly included two world famous classics 'Acres of Diamonds' by Russell H. Conwell and 'Obvious Adams' by Robert R. Updegraff. Pick it up and I dare you to put it down!

--Author unknown
writing in Customer Reviews, Barnes & Noble website, June 2001

Most of us work hard to achieve our goals, which in most cases simply means"making ends meet". Along the way we manage to acquire a few nice things, think this is the nature of life, and feel pretty content with our lot. However mundane this may seem, it's a way of thinking, a life philosophy or paradigm that we unquestionably accept. But, what if there's actually more. How would we feel if we learned we could achieve and have infinitely more, just by changing the way we think?
Ron Chénier's How to Become an Entrepreneurial Genius! is a funny, engaging, personable, challenging and upbeat guide to achieving financial and personal objectives. One of the greatest hurdles to overcome is the self-punitive and extremely constrictive view that money is BAD. Chénier brilliantly and succinctly debunks that tired old chestnut, by telling us, "First of all, money is nothing more than a magnifying glass. Money doesn't change you, your philosophyof life does! Money will simply make you more of whatever you already are." Nothing is achieved in a vacuum. Success is NOT a solitary process. We need to interact with others constantly in a way that is mutually beneficial. "Have you ever seen a successful hermit?" Chénier asks us. Success is a social phenomenon.
As a teacher once told me, "You know how to work hard Rich, now you have to learn to work smart." Sage advice. Ron Chénier's exceptional book is the perfect manual for just that advice. The results are abundant.
--Richard Warner
Eye for the Future magazine, June 2000

" Ron Chénier just wrote a book called How to Become an Entrepreneurial Genius, which I very much enjoyed. It's a refreshing take on achieving success in both business and personal life.
   Ron not only provides a wealth of inspiration, but he was smart enough to include two business classics in his book. So you get three books for the price of one!
   They are Obvious Adams by Robert Updergraff, which I've written about before, and Acres of Diamonds by Russell Conwell.
    He offers free exerpts of the book and more information when you visit his web site at www.ronchenier.com. "

-- Alan Rosenspan,
Direct Marketing Magazine, December 2000

"Knowledge is to your future, what light is to a dark room. You now hold in your hands a blueprint of simplified, proven strategies that will work for you in any endeavour. I have witnessed first-hand the multi-million dollar results Ron Chénier has produced."

-- William E. Bailey,
Horatio Alger recipient

"Ron Chénier's 'How to Become an Entrepreneurial Genius!' is an inspiring, yet practical approach to entrepreneurship. The writer hits on the key strategies and reinforces all of those ever important, yet sometimes forgotten basics for this breakthrough profession of the future. I believe this book will be of huge benefit to fledgling business people and will also re-ignite the "fire in the belly" of established entrepreneurs."

-- Thomas C. Moore,
Author of On the Move... How to Succeed and Survive as an Entrepreneur,
1998 "Master Entrepreneur of the Year, Atlantic Region"

"The secret to success in your personal life or any organization is the result of using simple and measurable strategies. Ron Chénier knows why and how. Read How to Become an Entrepreneurial Genius! and you'll know too."

-- Glenn MacDonell,
Executive Director, Ontario Special Olympics

" How to Become an Entrepreneurial Genius! is a must read! It is pure, simple, and highly effective. . . Ron Chénier makes people pay attention."

-- Denis M. Frappier,
Executive Vice-President, AMJ Campbell

"Dear Ron, I recently attended a three-day Executive MBA marketing seminar, and in tandem had the opportunity to preview your book! We studied strategic marketing including, demographics, data segmentation, customer loyalty, focussing on various "buying propositions". However, your book captured the essence of success in a refreshing read. To the point, How to Become an Entrepreneurial Genius!, is a must read road map to success for the entrepreneur and entrepreneurial minded!"

-- Danny Lemaich,
President, 4 Pride Inc.

"Fascinating. . . While most people look for complicated and miraculous solutions, Ron teaches simple and effective how-to common sense! If you're serious about success, this brilliant "down-to-earth" step-by-step book is for you!"

-- Claude Quinn,
General Manager, Casino de Hull

Catalogue Information