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How to Find Work in the 21st Century

by Ron McGowan

264 pages; quality trade paperback (softcover); catalogue #00-0131; ISBN 1-55212-466-5; US$29.95, C$29.95, EUR24.95, £17.95

How to Find Work in the 21st Century shows readers how to find hidden work opportunities, how to sell themselves effectively to employers, how to network effectively and how to create effective marketing tools beyond the traditional resume/CV.

About the Book

Currently In Use at Over 200 Colleges, Universities and Secondary Schools

The workplace is going through one of the most significant transitions to occur in the past 100 years. This book will raise your awareness of what is going on and where the workplace is headed.

It will help you to define exactly what you have to offer employers and give you some insight into the type of work you should be looking for.

Learn how to find hidden work opportunities and create a 21st Century resume/CV and other marketing tools that will get the attention of employers.

Learn how to successfully sell yourself and how to become an effective networker.

Contains sample marketing tools for professionals as well as college, university graduates and secondary school graduates, plus three all-new quizzes.

Contents

How the Workplace Has Changed

You can't succeed in today's workplace unless you understand how it works. Most employment seekers don't understand this and their approach is essentially the same as that used by their parents and grandparents.

What Exactly Do You Have to Offer?

Unless you are crystal clear about the skill set you have to offer and how it will benefit employers you cannot succeed in today's workplace.

How to Market Yourself

This area is the biggest weakness in the approach used by most employment seekers. Learn what marketing and selling are really all about and how to confidently sell yourself to employers.

Guidelines for Post-Secondary Students

This area has been extensively updated from the last edition and contains strategies for college/university students to succeed in their search for employment, sample marketing tools designed for them and a detailed action plan on how to find work.

Career Counselling in Secondary Schools

This new section will give these counsellors some ideas on how to help their students to find work and it also contains sample, marketing tools for their students.

Three Quizzes!

Three new quizzes (with answers) have been added for readers to test their knowledge on today's workplace, marketing/selling and networking.

Reviews

"An insightful approach to how one can successfully find work..., (plus) innovative marketing ideas and sample marketing tools specifically designed for the 21st Century."

CONTACT POINT BULLETIN

"The first section How the Workplace Has Changed, (is) absolutely essential reading for anyone who expects to be in the workplace beyond the next five years."

CANADIAN JOURNAL OF MEDICAL LABORATORY SCIENCE

"This enlightening work is a must for the shelves of every guidance and employment counsellor."

CANADIAN COUNSELLING ASSOCIATION COGNICA NEWSLETTER

About the Author

Ron McGowan is the Principal of WWW.HOWTOFINDWORK.CA in Vancouver, Canada.

He has been helping experienced people and college/university graduates to find work for over 10 years and has been downsized twice in his career. His articles have been published internationally and he has written for the Wall Street Journal and the Globe and Mail.

He has been offering a half-day seminar based on the book for over six years across Canada, the U.K. and Ireland to college/university students and experienced people.

He is a regular speaker at conferences and other events on the changing workplace across Canada, the U.K., and Ireland.

Excerpts