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Name This Font - A Practical Encyclopedia of Letterforms: Volume 1: Uppercase, Upright Fonts - Sans Serif, Serif, Condensed

by Thomas V. Skrivan

398 pages; quality trade paperback (softcover); catalogue #00-0262; ISBN 1-55212-593-9; US$59.00, C$89.00, EUR57.90, £40.10

Volume 1 covers 369 of the most popular and interesting uppercase, upright fonts in use. It illustrates sans serif, serif, and condensed letterforms. Letters are shown in charts, and arranged in accordance with variations in their shape.

see also Name This Font Volume II or Name This Font: 2 Volume Set

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about the book      about the author      Table of Contents and Sample Excerpts      catalogue info

About the Book Name This Font - A Practical Encyclopedia of Letterforms is intended for use by all who work with text and letters - graphic designers, computer artists, copywriters, printers, typesetters. Name This Font is an invaluable new tool that eliminates the tiresome and frustrating search for a font name through hundreds of pages of font catalogs. This unique publication is extremely helpful in (a) identifying a font in any medium - book, advertisement, billboard, computer or TV screen, (b) finding a font substitute, and (c) selecting a font to use. Name This Font is envisioned as a multi-volume publication whose aim is to illustrate the most popular and interesting fonts in current use. The first two volumes start with the uppercase letterforms; these letterforms are the easiest to identify, and, as the ones most often used in headlines, signs and logos, seem to be most important. Future volumes will bring lowercase and italic faces, numerals and symbols. Volume 1 displays sans serif, serif and condensed classes. Volume 2 deals with the decorative/design/display, script, and blackletter/uncial fonts. Each volume is designed to be used independently of the other. Individual characters of the alphabet are arranged in separate charts, where just one letterform is shown, progressively, in all its variations. The letterforms in charts are large (72 points), making all details of their design easily noticeable. This original and highly-efficient arrangement allows the user to find the name of a given letterform in a matter of seconds. Go to Name This Font Volume II or Name This Font: 2 Volume Set

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About the Author Thomas V. Skrivan was born in Poland. He studied at Warsaw Polytechnic, where he received a Masters degree. In 1965 he immigrated to the United States. For a number of years, he worked as a mechanical engineer. In 1981, however, he decided to change his occupation to one that appealed to him as more creative and artistic - a professional photographer. With time, he became an expert in photo-composites and special effects photography. While a photographer, he published two handbooks: PIN REGISTRATION AND MASKING and THE BOOK OF CHARTS. He also designed a computer program for color work on photographic enlargers. In 1994, with the increased importance of computer graphics and desktop publishing, he joined the digital imaging department of a photo/digital lab in San Francisco. He continues to work as a graphic designer and owner of his company, GraphicPage, located in Foster City, CA. The former work as a special-effects photographer, and the later job as a digital imaging artist, provided him with a constant exposure to the advertising and publishing industry. That experience brought him an idea of a handbook/encyclopedia of fonts that would eliminate the difficulty and labor of identifying a font in an existing text or finding the right typeface for a new project.

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Table of Contents and Sample Excerpts

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Catalogue Information

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