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How to Use Your Business Cards for Success

by G. Lee Mikules

33 pages; Black coil; catalogue #03-0453; ISBN 1-4120-0090-4; US$19.95, C$29.95, EUR19.50, £13.50

Learn How to Use Your Business Cards to reduce operating expenses, increase sales and profits and build tremendous personal prestige- no matter what kind of business you're in!

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about the book      about the author      sample excerpts or Table of Contents      catalogue info

About the Book Your business card is usually the first tangible thing a customer/client will take with him or her after meeting you. Does it communicate the message you want it to? G. Lee Mikules offers guidelines on how to get the most from your card- from design to distribution. Everyone is concerned about what is important to them before they are concerned about anything else. And you, as the one who hands them out, must realize that your ego will clash with that of the person who receives your card... The person you hand your card to does not care about your name or the fact that you have been in business for 25 years, or that you have every credential possible, and so forth. The only thing he is interested in is what your business, product, or service can do for him. Will it save or make him money? Will it feed his ego? You have to distill the essence of what your business is, and, most importantly, what it can do for your customer into a concise, benefit-oriented, hard-hitting sales message. Then put that message front and centre on your card!

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About the Author G. Lee Mikules is an independent marketing consultant in Manitou Springs, CO. He is the editor of Amazing Advertising Techniques, a newsletter of how-to-sell-strategies, ideas and potpourri for entrepreneurs; and has authored dozens of "how-to" publications. He has helped thousands obtain success in marketing their products and services by mail. One of his biggest successes is the continuing evolution of the simple postcard into an advertising "powerhouse" that generates large volumes of responses to most any type of offer. Mr. Mikules encourages a direct "one-on-one" communication with anyone who reads his materials. You may write to him at P.O. Box 864, Manitou Springs, CO 80829-0864. (Please include a selfaddressed stamped envelope for a prompt reply.)

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Sample Excerpts and Table of Contents

TABLE OF CONTENTS

What Is A Business Card?

The Biggest Mistake Business Card Users Make

Exercise 1 Detecting The Ego In A Business Card

Exercise 2 Looking For The Ego That Pervades Your Business Card

Salesmanship And The Business Card

How To Create A "Profit Generating" Business Card

Exercise 3 Finding Your Customer Benefits

Exercise 4 Looking For Improvements

What To Do After You Hand Out Your Business Card

Speech Patterns

Exercise 5 Improving Your Speech Patterns Through Punctuation And Inflection

Conclusion

INTRODUCTION

Congratulations! You have made a wise decision in purchasing this Special Techniques Manual. This decision represents an important step towards mastering the most valuable advertising tool you already have at your disposal, your business card!

I have no idea what type of business you are currently engaged in. It really doesn't matter because there is one thing that is common to, and the driving force behind, any business that uses profit as the prime motive for its existence. That common, driving force is advertising!

Without advertising, who would know of you, your products, or the service you have to offer? Who would buy from you and provide you with the profit (prime motive) for your business to exist?

The importance of advertising cannot be overemphasized. However, the intended scope of this Special Techniques Manual is not that of an advertising course. It is to teach you how to effectively use the tools you already have, your business cards, to get more business for your business without increasing your advertising expenses.

After you thoroughly read, understand, and most of all apply the techniques contained in this manual, you will be ready to double, triple, even quadruple your current profits!

Most business people spend a great deal of time and money learning how to get more business for more profit. This need not be the case with you IF, and this is a BIG IF, you are willing to seriously study and apply the techniques revealed herein.

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Catalogue Information

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