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The Bottom Line: Back to Basics

by Ray Cziczo

128 pages; quality trade paperback (softcover); illustrated; catalogue #04-0604; ISBN 1-4120-2776-4; US$17.50, C$20.00, EUR14.50, £10.00

A great instructional book for running a business. Outlines and stresses business fundamentals that will lead to a strong and profitable business. A must have for every business owner.

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about the book      about the author      excerpts      catalogue info

About the Book Many businesses fail today, but not because of poor finanancing, outdated technology, or lack of qualified employees. They fail because they lack the very basic elements that are characteristic of all successful businesses. They have become reliant on high priced consultants, to advise them on a course of action, to make their companies profitable, without looking internally for the answers that are already there. Businesses look to technology as the answer for many of all of their financial shortcomings. Rather than increasing revenues through aggressive and creative sales programs, they opt for the short-sighted approach of cutting expenses and dispensing with valuable experienced employees. But, there is another option. As a struggling golfer must step back and reexamine his setup, approach, and follow through, so too, must company owners step back and reexamine the mechanics of their business. They do not need to reinvent the wheel, they need to use the wheel. It is time for businesses to concentrate on The Bottom Line and get Back to Basics.

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About the Author The author has a Bachelor of Arts degree in Chemistry from the University of Illinois at Chicago. He is a coatings chemist with over 38 years of experience in the Coatings industry. He has held numerous positions, including Technical Director, Special Projects Manager, Sales Representative, Health, Safety, and Environment Manager, and Quality Assurance Manager. He is the Past President of the Chicago Society for Coatings Technology. In March 2003, completed ISO 9000:2000 Auditor/Lead Auditor Training Course, conducted by Perry Johnson Inc., and received a Certificate of Completion. He is the owner and operator of a detailing business, Finishing Touch Mobile Detailing Inc. He has general contracted and built two homes. He has spent over 40 years in home projects including building an attached garage and a gazebo. He has experience in electrical work, plumbing, carpentry, dry walling, heating and air conditioning, concrete work, painting, staining and varnishing, landscaping, ceramic tile installations, and reading blueprints. He has also been a teacher in the public school system, and has authored the following books: Detailing for Fun and Profit, General Contracting, Our Public Schools: Who's Really in Charge?, and With Liberty and Justice for All.

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Excerpts

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Catalogue Information

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