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Waiting for the Busy Bus

by Marion Shaw

101 pages; quality trade paperback (softcover); catalogue #04-0648; ISBN 1-4120-2820-5; US$22.95, C$24.95, EUR16.25, £11.26

A "must have" guide for the professional salon stylist or owner, guaranteed to build your business and increase your paycheque. WARNING: Buying this book will decrease your relaxation time in the salon, increase your clientele and boost your bank balance!

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About the Book      About the Author      Excerpts      Catalogue Information

About the Book

This book was inspired by many people - mostly by salons I have visited and worked with who experience those seasonably slow times, yet lack the knowledge or ideas to create new business.

Once I realised that I had spent years helping salons to be more successful, "Busy Bus" seemed to be a natural progression.

The book is packed with ideas to bring clients to you, from simple networking and how to do it well, through a comprehensive marketing program, to using your computer for a more "high tech" approach. In total, 10 proven methods to allow you to be pro-active in your business instead of just "Waiting for the Busy Bus" to bring clients to your salon.

Each chapter is a "step by step" system for business building including templates for putting each idea to work for you.

Some of these ideas are my own, some have been updated from the many business seminars I have attended over the years and some have come from talented and successful owners who have shared them with me.

Marion Shaw.

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About the Author

Marion Shaw has spent most of her working life in the beauty industry.

Born in England she found herself drawn into the industry after high school and became a talented stylist and eventually salon manager with a high profile chain in the London area.

Coming to Canada in 1975 her career branched from stylist to salon owner before being asked to join Redkin Laboratories as a part time technical educator, quickly moving to full time educator, education co-ordinator, then regional sales manager responsible for Western Canada.

After 5 years 'on the road' she joined a large local distributor as sales manager for B.C.

Although remaining in the distribution end of the industry, the focus has always been on education from make-up to technical as well as inspiring new stylists and salon owners to go into the market place and do their best.

Marion still lives and works in distribution in B.C. and has made use of the wealth of education she has received over the years in the industry in creating this book.

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Excerpts

1. There is nothing that fills an appointment book like the words "let's make sure you are in the book for your next appointment" to each regular client when they come to pay the bill. Remember, clients want what they want when they are ready, not 1 or 2 weeks afterwards. Many clients have that 1 to 2 weeks of unmanageable hair while they are waiting to get into the salon and that is the time they are tempted to try elsewhere.

2. As an industry we are terrified to charge for our services, experience and skills. So many of the salons short change themselves when it comes to charging correctly for the level of service and product they supply. Profit is not a dirty word!

The salon owners and staff must all be aware that primarily the business is "in business to make money".

I'll show you a way to raise your prices and actually fill up your chairs in the not so busy season.

3. Remember that each of your staff has different goals and what encourages that person to do better is very individual. A good manager finds out what each individual wants and needs to make their life better and reach their goals and tailors their promotions towards that individual.

4. Our industry is about looking good all the time. We thrive on change. If no one wanted to change their hairstyle, we would be out of business. Yet one of the most difficult things to do is get our stylists to attend classes.

5. As hairstylists, ours is a "hand to mouth" business. 50% is generated through our hands, 50% through our mouth. However, most of what hairstylists say, both to clients and casual acquaintances has nothing to do with what we do to earn our living and nothing to do with bringing new people through our doors and into our chairs."

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Catalogue Information

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