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The Core Value Proposition: Capture the Power of Your Business Building Ideas

by Jack G. Hardy

98 pages; quality trade paperback (softcover); catalogue #04-2745; ISBN 1-4120-4937-7; US$17.50, C$22.00, EUR14.30, £9.91

The Core Value Proposition captures the full power of your business building ideas! Gives clear-cut focus to your objectives and strategies. Saves both development time and money. Reveals longer-lasting rewards.

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About the Book      About the Author      Excerpts      Catalogue Information

About the Book

The Core Value Proposition introduces a more powerful anchor, a new starting point within an easy to understand 4-step business-building process. First, detect, create and select viable innovative business building ideas. Then use 5 Value Drivers to define the Idea's core values and create a Core Value Proposition.

Give life to the idea by proving it really is workable. After that, develop a compelling business plan with the Core Value Proposition as its nexus... tailor its content to your specific communications purpose. Defining the 5 Value Drivers shapes a systematic process for gathering information and experience. Long term, Core Value Proposition is a continuing source of strength, growth and renewal for your company's products and services.

The Core Value Proposition and its 5 Value Drivers provide a simplified, more fluid form of planning. Their focus generates synergy within the dynamics of creating products and services that are competitively unique.

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About the Author

Jack G. Hardy - Business Consultant, Seminar Leader and ex-CEO Jack's experience as a senior manager, marketing executive, teacher and consultant was forged in both large and small business. His experience provides a unique insight helping identify and resolve difficult management and marketing problems.

At Young & Rubicam and IMC-International Marketing Communications, Jack guided the creation of world-class advertising and promotion programs for P&G, Chrysler, Nestlé, Seagrams and General Foods. Jack's management know-how comes from shirtsleeves, hands-on experience. As Colgate-Palmolive's Western Hemisphere marketing director, he guided marketing for 22 companies. As CEO, his vision revitalized sales, market shares and profits for Colgate in Brazil and Venezuela and for Standard Brand's companies in Brazil.

An accomplished speaker and seminar leader, Fortune 500 companies have chosen his management, marketing and sales training seminars. Jack is fluent in both Spanish and Portuguese. Today, his seminars help others understand and use the Core Value Proposition and its 5 Value Drivers. His consulting services encourage clients to give full use to the Value Proposition, ensuring the dynamics of a successful business, building market strength, people and profits.

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Excerpts

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