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Connection Moments: "The Couple"

by Fran Lytle and Bill Lytle

141 pages; quality trade paperback (softcover); catalogue #05-0912; ISBN 1-4120-6011-7; US$24.00, C$27.60, EUR19.71, £13.80

A guide to understanding differences in gender behavior, and how to have better relationships. However, the insights shared can also be used as humorous cocktail conversation.

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About the Book

About the Author

Excerpts

Catalogue Information

About the Book

Connection Moments: "The Couple" was written primarily as a guide to understanding differences in gender behavior, and how to have better connections - and relationships - with people by understanding those differences. However, the insights shared in the book can also be used as . . .

Humorous cocktail and networking conversation

An excuse not to do something that you don't want to do

Permission for women to . . .

• Buy that new pair of black shoes (even though you have ten pairs)

• Use three parking spaces to parallel park

Permission for men to . . .

Watch the ballgame without listening to her

Keep the conversation to a minimum at the end of the day

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About the Author

Fran & Bill Lytle

Fran and Bill Lytle are principals in Brand Champs - a premier Consumer Behaviorist and Brand Strategy group.

What the heck is that? you're probably wondering.

Good question. We share insights into people's behavior . . . with an emphasis on gender-specific behavior. Much of our work is with brands and entertainment providers . . . assisting them in building relationships with people through communications, experiences and programs.

Our work is always interesting . . . well, we think it is.

Here are just some of the things we do with our background in social science, marketing, branding, and entertainment . . .

*Research
• Brand Discovery Sessions
• Connection Workshops
• "Brand Notes" - an e-newsletter
• Training
• Coaching
• Ideation
• Speaking Engagements

Of course that probably doesn't interest you . . . unless you're involved in projects of that sort. What might interest you is that whenever we share gender-specific insights in our work, people nod, laugh, and tell us that's exactly what goes on in their relationship. Many of our clients and workshop attendees have recommended we write a book about gender differences, using our storytelling style. Well, we decided to listen to them and do just that.

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Excerpts

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Catalogue Information

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