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Command the Argument

by Abné M. Eisenberg Ph.D.

324 pages; quality trade paperback (softcover); catalogue #05-1032; ISBN 1-4120-6131-8; US$31.95, C$39.94, EUR25.96, £17.99

If you want to win your next argument, this is the book you need. In addition to explaining what makes an argument succeed or fail, it presents, in simple language, the tools that every arguer should have.

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About the Book   About the Author    Excerpts    Catalogue Information

About the Book

Professor Eisenberg has spent the past three decades turning losers into winners. His polemic strategy rests on three critical power points: talk less - listen more, minimize emotionality, put your opponent on the defensive. He insists that learning how to disagree without being disagreeable can make life more agreeable. This book introduces readers to the tools they need to win their next argument.

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About the Author

Professor Eisbenberg has authored a dozen textbooks on various aspects of communication such as Nonverbal Communication, Organizational Communication, Argumentation, Interpersonal/Intercultural communication, and Public Speaking. Over 35 years of college teaching has made him acutely aware of what people need to make them better communicators.

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Excerpts

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Catalogue Information

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