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Essential Sales Writing Secrets

by Casey Demchak

158 pages; Spiral coil; catalogue #05-1232; ISBN 1-4120-6321-3; US$24.95, C$31.19, EUR16.00, £14.05

Essential Sales Writing Secrets is the complete guide to thousands of dynamic copywriting tips.

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About the Book      About the Author      Excerpts      Catalogue Information

About the Book

Essential Sales Writing Secrets

In successful marketing campaigns that persuade customers and sell products - the difference is still the writing. Whether your career demands that you write creative sales copy, or evaluate the writing of freelancers, Essential Sales Writing Secrets provides you with thousands of dynamic writing tips that will power all of your marketing materials.

You'll learn:

* Cutting-edge copywriting techniques that power your bottom line.
* Easy-to-learn editing techniques that turn rough drafts into polished drafts
* Powerful headline writing tips that pull readers into your body copy
* Proven sales-generating formulas for writing brochures, direct mail and journal ads
* Essential guidelines for writing concise, attention-getting public relations materials
* Expert advice about navigating your copy through corporate approval systems

And much more!

Essential Sales Writing Secrets provides thousands of tips that cover a wide range of business communications, including:

Website Content Magazine headlines Sales letters Media kits Tag lines

Press releases Direct Mail Video scripts TV commercials Trademark Usage

Print ads Brochures Newsletters Consumer education Speeches

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About the Author

Casey Demchak has been a copywriter and marketing communications consultant for more than 13 years. During this time he's developed a respected reputation as an exceptional writer who communicates in a clear, concise and powerful style.

Casey has written for a wide range of companies, with an emphasis in writing business-to-business marketing communications. The materials he is hired to write include web site content; public relations materials; magazine and journal ads; direct mail packages; brochures; newsletters; sales letters; radio and TV spots; corporate video scripts and speeches.

Casey has been the copywriter on several advertising campaigns that have received American Advertising Awards, and has authored several articles for trade journals, newsletters and local business magazines.

Before becoming a consultant, Casey held senior copywriting positions at two California-based companies, Mentor Corporation and Cost Care, Inc. He also developed the public relations program at International Plastic Cards in Los Angeles.

He holds a BA in Communications from Loyola Marymount University in Los Angeles, California.

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Excerpts

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Catalogue Information

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