If you'd rather place an order by talking to one of our cheerful order desk clerks, please call 1-888-232-4444 (USA and Canada only) or 250-383-6864. From Europe, ring our UK order desk clerk at local rate number 0845 230 9601 (UK only) or 44 (0)1865 722 113.

Tourism Business Diagnostics

by Frank Bourree, Mike Thompson and Rich Mimick

261 pages; quality trade paperback (softcover); catalogue #05-2405; ISBN 1-4120-7509-2; US$60.87, C$70.00, EUR50.00, £35.00

"I think this book should be required reading for anyone contemplating starting a business within the tourism industry or joining the work force within the tourism industry". - C. Michael Campbell, President, Council of Tourism Associations of BC

About the Book

Tourism Business Diagnostics is an invaluable guide that specifically addresses the issues and dynamics facing tourism and hospitality managers today.

Material presented in the book provides a fast track to understanding the fundamentals and challenges in running and growing a tourism company.

Readers will gain practical insights into the following key areas:

Sections 1 and 2: Instruct the reader how to 'size up' a tourism business operation, assessing its relative strengths and weaknesses.

Section 3: Explains company life cycles and how various sources of funding (equity and debt) can be accessed. Survival and turnaround strategies are also evaluated. Recognizing potential danger signals is increasingly important given today's rapidly changing business environment.

Section 4: Provides tips and insights on the effective completion of Business and Strategy plans.

Section 5: Consists of a short case study of a fictional company – the Inn on Cortes Island. Readers utilize the size up techniques covered in earlier sections to assess the company's health and prospects by completing optional size-up work sheets as part of the evaluation process.

About the Authors

Frank Bourree, CMC, is a Principal of Chemistry Consulting Group, Business and Human Resources Consultants based in Victoria, BC. He has more than 30 years of experience in the tourism industry and has provided operational, start-up guidance, repositioning strategies, business and strategic planning to governments, resorts, hotels, restaurants and golf course operations. His specialties include tourism studies; business valuations; tourism executive search; franchise consultation; and multi-unit operations.

Rich Mimick is Director of Business Management & Technology Programs at Universtiy of Victoria. He is also President of PPM Professional Practice Management Inc, a management consulting and executive development firm based in Victoria, BC. Rich was formerly a CPA (USA) and commenced his consulting career with Andersen Consulting.

His academic appointments include Chair and Professor at the world ranked Ivey Business School, Director of Royal Roads University Business Programs, Director of University of Victoria's Executive Programs and Director, Business Management and Technology, Division of Continuing Studies, University of Victoria.

Mike Thompson, CMC, has over 20 years of commercial banking experience gained in the UK, Ontario and British Columbia, Canada. He is presently Associate Professor of Management Consulting at Royal Roads University and formerly held senior commercial banking positions in Victoria, British Columbia. His academic credentials include an Honors degree in Economics from the University of Manchester and a Diploma in Land Economics from the University of British Columbia.

Professional certifications include Fellow of Institute of Canadian Bankers (FICB) and Certified Management Consultant.

Excerpts