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The Elements of Public Relations

by Marsha D'Angelo and Peter Walton

138 pages; quality trade paperback (softcover); catalogue #05-2765; ISBN 1-4120-7867-9; US$42.60, C$48.99, EUR34.99, £24.50

In the Elements of Public Relations, some of Canada's leading PR professionals share their expertise and experience on a variety of PR topics.

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About the Book

About the Author

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About the Book

Public Relations is a field on the rise. Increasingly Canada's business and community leaders are turning to PR to help them promote and protect their corporate ideals and reputations. In The Elements of Public Relations, some of Canada's leading PR professionals share their expertise and experience on a variety of PR topics. All chapters take a practical and entirely Canadian perspective on the profession and its essential working components. The Elements of Public Relations is an essential manual useful for both the PR novice and the more experienced professional.

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About the Author

Marsha D'Angelo (Editor) is an instructor in Langara's Public Relations Certificate Program. She is an Account Manager in the corporate communications of Optimum PR, one of Canada's largest full-service communications firms. Marsha holds a Master of Arts degree from the University of Toronto.

Peter Walton (Executive Editor) is the Program Coordinator for Langara's Public Relations Certificate Program. Peter has more than 25 years experience in communications and public relations in the BC market. He is one of two partners who started Vancouver based Pacific PR Strategies. Peter is a former reporter for the Globe and Mail and the Vancouver Sun.

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Excerpts

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Catalogue Information

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