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Conversation Marketing: Internet Marketing Strategies

by Ian Lurie

93 pages; quality trade paperback (softcover); catalogue #06-0978; ISBN 1-4120-9224-8; US$19.95, C$22.94, EUR16.39, £11.47

Conversation Marketing provides a single model to tie together all aspects of Internet marketing: design, copywriting, search engines, analytics and more.

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About the Book

About the Author

Excerpts

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About the Book

The Internet offers a unique, two-way marketing medium. Used correctly, it can help organizations of all sizes to get attention, attract customers, and build sales.

From design to content and search engine optimization, this book provides a complete model for successful internet marketing in organizations of all sizes.

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About the Author

Ian Lurie is an Internet marketing professional in Seattle, Washington. His firm, Portent Interactive, has helped businesses practice intelligent marketing for almost ten years.

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Excerpts

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Catalogue Information

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