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Incentives & Recognition Campaigns

by John N Clarkson

110 pages; quality trade paperback (softcover); catalogue #06-1358; ISBN 1-4120-9602-2; US$24.95, C$24.95, EUR17.04, £12.88

This book provides a step by step guide to help you design your best ever employee incentive and recognition campaign.

About the Book

All successful companies have employee incentives and recognition campaigns.

This book provides you with everything you need to design your best ever employee incentive and recognition campaign. It gives you what matters - a practical step by step guide from design through to delivery.

This book is separated into 4 easy to read parts:

1. The project management approach
2. The 10 rules of successful incentives and recognition campaigns
3. Campaign evaluation
4. Bringing the campaign alive

John also introduces the ground breaking "10 Rules of Successful Incentives and Recognition Campaigns" that will help ensure your next reward program is a big commercial success.

Rule 1: Simple Design = BIG Results!
Rule 2: Identify the Campaign Objective(s)
Rule 3: Set a Realistic Budget
Rule 4: Set the Campaign Duration
Rule 5: Make Everyone a Player
Rule 6: Choose Relevant Rewards
Rule 7: Construct the Campaign - Get It Right, First Time!
Rule 8: Communicate It!
Rule 9: Recognise, Recognise and Recognise!
Rule 10: The Campaign Finale

In addition, the book is packed with hundreds of ideas and suggestions to ensure your next campaign is your best ever including:

• Different Ways to Recognise
• Alternatives to Certificates,
• Lots of Rewards
• Communication Ideas
• Popular Event Locations
• Inspirational Quotations.

About the Author

John Clarkson author of Incentives and Recognition Campaigns has been working in the UK financial services industry for over 15 years and has been employed by FTSE 100 Retail Banks including a world leading financial services company.

He has enjoyed considerable success specialising in employee incentives and recognition campaigns, sales incentives, communication, marketing and conference/event management.

John is an experienced project manager and is passionate about employee incentives and recognition campaigns and how they can be used to motivate employees to change behaviours and embrace change.

Excerpts