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Find 'Em Get 'Em Keep 'Em: Attract, Acquire and Retain the Right Customers!

by Brian E. Butler

133 pages; quality trade paperback (softcover); catalogue #06-1635; ISBN 1-4120-9878-5; US$13.95, C$16.04, EUR11.46, £8.02

Need more sales? Every organization's survival depends on a steady supply of new and repeat customers. If you're looking for better results, this book is a must read.

About the Book

Combining wry humor, real-world experiences and practical advice, Find 'Em Get 'Em Keep 'Em will help your organization attract, acquire and retain more business. Whether you call it sales, donations, tuition, fees or revenue, and whether it comes from customers, patients, students, clients or shoppers, this book has answers to your questions about how to get better results.

Increased competition, evolving technology and ineffective communication are just some of the factors that have made it harder for organizations of all sizes in every industry to sustain success today. And the challenges will likely only increase in the future. Advocating that marketing, sales and customer service must work together in an integrated strategic approach rather than as stand-alone efforts, you will learn easy-to-implement methods to help build a repetitive process for growth.

About the Author

Brian Butler has spent his entire career in various sales, marketing, and customer service management positions, the last ten years as the Vice President of Sales and Marketing at The Allied Group, a marketing services firm specializing in helping its clients attract, acquire and retain more customers. The company has achieved over 500% growth during his time there.

He attended The University of Bridgeport on a two-sport athletic scholarship and graduated cum laude with a degree in marketing. In addition, he earned his MBA in executive management from Century University.

Excerpts