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Salvation & Sales: A Handbook For Life

by Charlie Traffas

294 pages; quality trade paperback (softcover); catalogue #06-2066; ISBN 1-4251-0309-x; US$22.95, C$26.39, EUR18.85, £13.20

A non-fiction book explaining ways, methods and procedures to better the material side of this life - after one has been positioned for the next life. It links Christian salvation with sales and marketing concepts, theories and strategies.

About the Book

Few would expect the terms "salvation" and "sales" to be used in the same sentence. At first blush, they sound like an improbable combination - but they are not. The purpose of this book is to explain ways, methods and procedures to better the material side of this life - but only after one has been positioned for the next life. It is a nonfiction book linking Christian salvation with sales and marketing concepts, theories and strategies. This book takes the approach of positioning the reader to think first of sin, death, eternity and salvation in all that he or she does; then presents a thorough informational and educational process dealing with business, sales and marketing concepts, theories, strategies, techniques and applications. passages taken from the Bible, The complete Ascetical Works of St. Alphonsus De Liguori, Preparation For Death, and The Imitation of Christ, written by Thomas a Kempis, are combined with the writer's own teachings, along with teachings, theories, concepts, strategies, passages, quotes and comments from several of the world's best in business, sales and marketing.

About the Author

Charlie Traffas is an observing Cathlic as well as a sucessful media and marketing executive, with 36 years of experience. He has given over 2200 marketing seminars throughout the country over the last 25 years. These seminars are filled with tips, angles, quotes, concepts, strategies and theories from him and some of the world's most noted marketers, including the likes of Jack Trout, Al Ries, Don Beveridge, Herb Cohen, Ron Fishman, Zig Zigler, and others. Laced throughout his teachings is a common theme: you only realize the rewards of this life when you first seek the rewards of the next life. He uses a unique style using of Scripture and passages from many other sources to show how this theme has been successful for him, and how it will be successful for you.

Excerpts