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Inside Facebook: Life, Work and Visions of Greatness

by Karel M. Baloun

133 pages; quality trade paperback (softcover); catalogue #06-3059; ISBN 1-4251-1300-1; US$14.50, C$16.67, EUR11.91, £8.34

All about the creation of Facebook, from an insider who saw it all. Get driven to create your awe inspiring startup. See it all at www.fbbook.com.

About the Book

As an early engineer, I was on the inside during Facebook's explosive growth. In Inside Facebook, I'll give you the scoop on the company as it became the premiere online environment for U.S. college students, including how and by whom the products were made, how you can use them best, views on what makes social networks so valuable, and where the industry is headed. You, too, can achieve startup success and attain your greatest dream; I hope to inspire you toward fulfilling your potential.

"Love the book. It captures the ethos of the place and a substantial degree of the vision and drive which is a secret to success."
-David Kopp, Sr. Director, Community at Yahoo!

"Inside Facebook is a compelling look inside at a fascinating moment. It's a riveting read. Karel may be an Engineer, but after reading Inside Facebook you'll see he's a great storyteller. I couldn't get myself to stop reading and wanting more."
-Ariel McNichol, CEO of mEgo.

"I love the style. It's made for college students, like Facebook. Karel takes you into the personalities and minds behind Facebook. A must read for young entrepreneurs, and anyone into online social networking."
-Mohammad Naqvi, UCR, creator of Facebook Notifier at fbQuick.com

About the Author

Mr. Baloun architects and implements internet social applications. Most recently at Facebook, Inc., Mr. Baloun architected and managed development of site components as the first senior software engineer. His recent book Inside Facebook at fbbook.com, documents his year at the company and the state of the industry.

Prior to his work at Facebook, Mr. Baloun architected and lead development of the templating engine that still serves all of looksmart.com and findarticles.com. Fluent in Japanese, Mr. Baloun co-developed a Java wireless information server, and led trial installations at Toshiba and NTT Docomo. An entrepreneur, Mr. Baloun has created a full featured commodity trading community site at ptrades.com. Mr. Baloun holds a Masters in Social Psychology from UC Santa Cruz.

When not glued to his MacBookPro, Karel loves nature, yoga, the occasional marathon, and travel with his family.