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The Ultimate Practice Building Book: How To Regain Control Of Your Practice, Achieve A Competitive Advantage In Your Local Market, And Reconnect With The Joy Of Medicine In The New Healthcare Economy

by David W. Zahaluk, MD

106 pages; quality trade paperback (softcover); catalogue #07-1426; ISBN 1-4251-3639-7; US$29.95, C$34.95, EUR23.69, £15.71

Physicians are typically thrust into practice with absolutely no business training. This book introduces the physician/practice owner to advanced concepts of practice building to regain financial control of their practices.

About the Book

Every year countless physician practices fail, needlessly. Physicians are stereotypically bad business people - but it's no their fault.

From the beginning of a physician's career, they are overwhelmed with massive and ever-changing amounts of clinical information. Information they must master to protect the lives of their patients.

Ironically, physicians receive no formal business training in medical school or residency. Yet they are thrust into a small business the minute they enter practice.

Practicing physician, practice management coach and devoted entrepreneur, Dr. David Zahaluk makes a strong case that physicians must master wearing two hats simultaneously: clinician and practice builder. He contends practice success is determined by the ability to balance both roles.

In the mid 1990's an ominous trend appeared in physician practice management. Two medical practice management giants were toppled: MedPartners and Phycor. Both promised to take the burden of managing practices from their physician-clients. Both promised economies of scale that would enrich their doctors. Both failed on a massive scale.

The toppling of these two giants has an important implication for today's physicians - delegating control of the business side of your practice is supremely risky.

This authoritative work is a prescription for financial (and emotional) health for modern private practices. Dr. Zahaluk details advanced concepts including how to build your practice's core message and USP, inexpensive retention and referrals systems, direct mail campaigns that work, easy and lucrative joint ventures in your own community, coding pearls and how to get more out of your staff than you ever dreamed possible.

About the Author

Dr. David Zahaluk has been in primary care in the Dallas, Texas area since 1998. He has practiced clinical medicine since 1991 both in Canada and the United States.

He is the founder of Maximum Income For Physicians, a one-of-a-kind program that helps physicians find greater satisfaction and financial security from their practices. Dr. Zahaluk's vision is to increase practicing physicians' sense of positive control of their practices and their lives. The mission statement of his Maximum Income For Physicians program is: Taking physicians to the top 10% of their specialty - in income, time off and personal happiness - within three years...Guaranteed.

Through his teaching, consulting and publishing, Dr. Zahaluk has helped physicians transform their practice lives by showing them proven, tested, tried and true formulas for practice building and staff integration. Dr. Zahaluk's teaching is not based solely on his clinical experience, but also from research in eight other totally different professions.

Dr. Zahaluk has uncovered universally accepted and effective business principles, applied them to his primary care medical practice and organized his physician practice management techniques so other primary care physicians can use them as well. Dr. Zahaluk is a lively and engaging speaker with broad appeal to diverse audiences from healthcare delivery to entrepreneurship in medicine. His has great passion for his material and he presents the unique perspective of both a dedicated clinician and a successful businessman. To book him for your next seminar, contact the National Practice Management Association at 800-297-0711