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Sales Is Simple: From Luck to Leverage

by Rod McKinnis

97 pages; quality trade paperback (softcover); catalogue #08-0809; ISBN 1-4251-8143-0; US$19.95, C$19.95, EUR13.63, £10.30

Rod McKinnis provides a powerful and easy-to-read tutorial to dramatically enhance your sales results though a deeper understanding of human behaviors and the underlying life needs that drive them.

About the Book

Rod McKinnis presents this powerful and easy-to-read tutorial to dramatically enhance your sales results though a deeper understanding of human behaviors and the underlying life needs that drive them.

McKinnis provides the tools to establish an immediate rapport in all of your sales encounters and gain the leverage to make closing the deal look easy.  Employ these practical lessons to take advantage of all opportunities, and sales really is simple. 

Rod McKinnis has a powerful gift for teaching advanced sales techniques, while discarding unnecessary complications. His lessons are as entertaining as they are enlightening. He shows how great first impressions are not made in 15 minute meetings, they are forged in 15 seconds.  Capitalize on that time by looking the part... but make sure to choose the right seat as well.

Sales is made to look easiest by the most talented practitioners. To the inexperienced, a big sale may appear as luck but the truth lies on a higher level of perception.  It is time to acquire the skills to achieve true success with sustained results.  Sales is Simple will help you open your mind to a new level of selling.

About the Author

Rod McKinnis is a celebrated Keynote Speaker and Sales Coach.  Rising from the south side of Chicago to the boardrooms of Fortune Global 500 Companies, Rod has formulated an effective system to selling that is rooted in sound research and principle.  He holds a Master’s degree in Economics from Eastern Illinois University and served as a Macroeconomics instructor at the University of Colorado.

Rod’s sales career began at age seven when he opened his first lemonade stand. By age 30 he was the youngest Officer of the 5th largest bank in North America.  He is also recognized for his work at TD Waterhouse, where he helped convert a multi-million dollar reactive sales organization into a billion dollar sales force. 

As Founder of the McKinnis Consulting Group, Rod now teaches his proven approach to sales around the globe.  Rod offers powerful lessons to help sales professionals at all levels to achieve more rewarding and sustainable results. 

A perpetual student of Sales and Leadership, Rod is dedicated to supporting the development of others. He lives in Chandler, Arizona, with his college sweetheart and wife of 14 years and their two boys.