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AUGUST 2008: A New Chapter of Excellence Redefines Self-Publishing

Trafford is proud to launch a new set of services that will redefine self-publishing around the world. Thanks to invaluable feedback from our authors and advancements in print technology and online distribution, Trafford has created a new series of publishing packages that offer new writers like you the most comprehensive on-demand publishing services available today. We guarantee incomparable client support through every step of the publishing process, from your first question to our publishing consultants to your first post-publication marketing event and beyond.

Trafford is the pioneer in POD self-publishing, and we continue to set the standard for new breakthroughs in package features and promotional opportunities. Find out what we can do for you today!

New Services, New Opportunities

For the first time, Trafford's package offerings include the chance to attend and display at the biggest book expositions in the world, such as BookExpo America and the Frankfurt Book Fair; editing services; design consultation and listing in a full-color internationally-distributed catalogue. See the package descriptions at the page bottom for more information.

The Evolution of Publishing

In the past, determined authors had only two options: do-it-yourself and vanity presses. Both options were laborious, time-consuming, and expensive. Fortunately, innovative thinking and use of modern technology has enabled Trafford to provide authors with a simple, time-effective, and reasonable alternative for self-publishing. The process is environmentally friendly and drastically reduces costs by eliminating expenses for unnecessary books. Instead, authors receive royalties of 60% of the gross margin for every book sold - a rate substantially higher than offered by trade publishers.

A Stepping-Stone Towards Success

Self-publishing enables writers to proceed with their careers. Instead of fixating on whether or not they will be published, authors are free to proceed to the next step: marketing and generating sales. A successful self-published author is a much more attractive prospect to trade publishers. On-demand publishing is a useful tool, enabling authors to prove their marketing potential.

Publish in Three Easy Steps

Imagine sharing your voice with the world. All you have to do is select the publishing package that best fulfills the vision you have for your manuscript. Trafford offers a diverse product line: trade paperbacks, hardcovers, e-Books, and short full-colour books—perfect for your children’s story. Payment plans are also available. Publishing becomes an exhilarating and educational experience through the on-going support of Trafford’s knowledgeable, friendly staff. The process is delightfully simple:

1) Read the Publishing Guide

2) Fill in the contract and metadata

3) Submit your payment and materials

Trafford prepares all the core legal and administrative work. You always retain 100% control your book’s copyright and appearance. Skilled prepress technicians will use your directions to produce a unique book equal in quality to those found in any bookshop. In addition, packages featuring our distribution options will give you access to Trafford’s extensive international distribution network — a premier benefit of using the world’s foremost on-demand publishing service.

Guarantee of Satisfaction

Trafford Publishing is committed to customer service and an upstanding member of The Better Business Bureau: www.bbbonline.org. If you are dissatisfied with our product or service upon the receipt of your first proof, you may choose to cancel your contract. You will be refunded 100% of the package fees paid to Trafford.

Trafford’s Product Line

Trafford offers many different On-Demand Publishing Service™ packages designed to meet different needs. From colour to black & white, from starter to advanced, there is a choice for you. Download our Publishing Guide to learn more about these comprehensive, all-inclusive packages.

Black & White

Entrepreneur Press Ready - If your layout work is complete and your book file is press ready, this package is an easy way to get your book published quickly and efficiently.
Entrepreneur - If your book requires layout and you have less than 10 components (see Glossary) the Enrepreneur is a simple and cost-effective way to publish your book. Includes full publishing services and order fulfillment through Trafford's online bookstore. Your bookstore webpage features your full-color book cover, ordering information, short description, excerpt, author bio, etc and includes full ecommerce capabilities. Collect royalties and track your sales in your password-secured Author Login Area. Your author support representative will be available to assist you throughout the publishing process.
Entrepreneur Plus - Would like a more visual for your book? The Entrepreneur PLUS offers up to 30 components to highlight your text with images, lists, block quotes, maps, etc.
Novelist - The Novelist is a value-loaded package for authors of fiction, non-fiction, cookbooks, or poetry books without images or other components. The Novelist provides attractive cover and text design options, a Trafford webpage, book release announcement, a sixth month listing in Trafford's Book Catalog, promotional materials, and 20 free copies to help kickstart your marketing plan. Expansive online distribution will make your book easily available to readers worldwide through online book retailers including Amazon.com, BarnesandNoble.com, AbeBooks.com, Borders.com, and many more! Your author support representative will assist you every step of the way.
Best Seller Press Ready - $1,397 - All the benefits of Best Seller are available to authors with press ready books.
Best Seller - The Best Seller combines the publishing options you want with promotional opportunities unique to Trafford to help you build a solid foundation for your marketing plan. Includes cover and text design options, promotional materials, ongoing author support and 20 free copies to send to reviewers.
Best Seller Plus - Is there more to your Best Seller than text alone? A Trafford technician will include layout of up to 50 components to your specifications.
Signature - Unparalleled in the POD publishing industry, Trafford's Signature package is tailored to authors ready to take the book world by storm. A senior technician will assist you in planning an outstanding cover and text design for your book during a one hour phone conference, and basic copyediting and book cover & web copy will be assembled for your book cover, webpage, and catalog listing to publish your book with a professional polish. Start your marketing campaign with a bang: 3 international book fair displays, a six month listing in Trafford's Book Catalog, book release announcement, expansive worldwide distribution, and 50 free copies are included to help you promote your book to its maximum potential. Your author support representative will guide you every step of your journey to success. Your publishing consultant will be happy to discuss with you all the details of this exciting new level of service found only at Trafford.

Colour

Color Book Starter Print Ready - If your layout work is complete and your book files are press ready, this press ready option is the perfect way to publish your color book quickly and efficiently.
Color Book Starter Standard - A simple and cost-effective way to publish your short children's picture book or other illustrated/photographic work. Features cover and interior page design options, and distribution through Trafford's online bookstore. Package price includes up to 24 pages.
Amazing Color Book - Is your book ready to join the bookshelves of children everywhere? Enjoy basic distribution through Amazon.com, AbeBooks.com, Borders.com, and more. Attractive cover and interior page design options are available. Price includes up to 24 pages.
Color Book Deluxe - Take your marketing plans to new heights. One book fair display, new book announcement, basic distribution through Amazon.com, AbeBooks.com, Borders.com, etc., and 10 free copies to send to reviewers are included to help you promote your book to the world. Price includes up to 24 pages.
Artisan Press Ready - You have carefully crafted your layout, and now all you need is publishing and distribution services. All the benefits of the Artisan are available to authors with press ready books.
Artisan - Choose from a variety of attractive cover and interior page design options to assemble the color book of your dreams. Basic and advanced distribution, one book fair display, a six month listing in Trafford's promotional catalogue, promotional materials and 20 free copies are included to make your Artisan book really shine.
Artisan Signature - Trafford's Artisan Signature package is the crown jewel of color publishing. No other POD company can offer you the design assistance, author support, and marketing opportunities that are included with this incomparable package. Featuring 3 international book fair displays, a six month listing in Trafford's Book Catalog, basic and advanced distribution, and 50 free copies, the Artisan Signature can help you put your book in the spotlight it deserves!

"One of my wiser decisions was to engage Trafford Publishing for the printing and marketing of A Man Who Made A Difference. The book was published, advertised, and marketed exactly as promised and with none of the delays and frustrations that I have experienced with other book companies. Major advantages are the speed with which the book was produced and the fact that it is always in stock (with immediate service) and never out of print."

Hugh MacDonald
Author of A Man Who Made a Difference

"Trafford understood that success to me meant helping one child. Now that Brandon and the Bipolar Bear is available in beautiful full color, that success has been multiplied many times over. So who do you think I would choose to publish my new book, Intense Minds? Trafford was the clear choice!"

Tracy Anglada
Author of Brandon and the Bipolar Bear

Reluctant Witness: Memoirs from the last year of the European Airwar 1944-45

"I can say honestly and plainly that publishing our book through Trafford allowed hundreds of readers to 'connect' with and treasure a memorable and authoritative historical account that they would have otherwise never experienced. Reluctant Witness attracted the interest of historians and inspired three documentaries."

Brian Mahoney
Author of Reluctant Witness

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