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Marketing Services

Internet Marketing

Since its invention, the Internet has been one of the world’s greatest equalizers. It’s the most effective, widespread and easy-access market for any author. Reach a global audience with these tailor-made services. As a published author, you’re in a great position to take advantage of the Internet as a powerful marketing and sales tool.

Social Media Advertising on Facebook

Advertise your book on Facebook and Instagram with Trafford’s Social Media Advertising services and create a targeted campaign to reach your intended audience. Get your book in front of book lovers and potential buyers on Facebook with these three packages:

Online Discovery

Online Discovery is designed to get web users with interests matching your book to discover your website through StumbleUpon’s Paid Discovery service and Google’s Search Engine Marketing.

Web Design Marketing Packages

Online Book Blitz

Gain significant marketing mileage as you herald your book to a vast Internet audience with Trafford’s Blog Tour marketing service. In essence, a blog tour is a series of guest appearances on respected and well-visited blogs where you and your book will be featured—be it through a consumer book review, an author interview, a guest post, and other marketing opportunities that the blog can present. Best of all, these can be done from the confines of your own home!

With this service, you can generate buzz about your book as you reach out and get in touch with your web-savvy audience by engaging fans in online conversations and making new ones as you talk about your work. Moreover, with this fantastic online marketing tool, you can engage in a widespread promotional campaign minus the hassles of scheduling logistics, the expense of traveling, and other budget constraints.

Drum up hype for your book now and choose the package that would best meet your various marketing needs:

*Extended Campaign Add-ons

  • Online Book Blitz – Additional 10 Stops
  • Online Book Blitz – Additional 15 Stops

Note: Extended Campaigns are add-ons that are open to authors who have purchased the Cruise and Expedition package. These can be purchased along with the package or even after the tour.

Kirkus Seeding Campaign

Raise the bar on your book’s promotional campaign by featuring your book ad on the website of one of the publishing industry’s most trusted, recognized and established pillars—Kirkus Reviews (www.kirkusreviews.com).

Leverage the advertising power of the web through banner ads on the Kirkus homepage that link directly to a special seeding campaign for your book. Infuse your marketing campaign with some excitement as you pique the interest of the online book community with a two-week campaign that offers those that sign up the chance to get digital BookStubs for FREE.

Engage fans and find new audiences while keeping your book’s brand on top of your market’s mind.

Digital Discovery Service

Give readers, book lovers, and fans alike an added incentive—a free sample of your book—when they share your book on their social media profiles.





Prepare for Publication

Call a publishing consultant today at 1.888.232.4444 or e-mail sales@trafford.com. Your publishing consultant will assist you along the publishing process, make sure you read the terms and conditions, and take your payment. (We accept credit card, check, or money order). After the submission of your materials, you’ll be on your way to having your book published. Are you looking to sign up for additional marketing services? Call your Marketing Consultant today at 1.888.232.4444 to get a free consultation on the services that would work best for your marketing campaign. You may also send an e-mail to sales@trafford.com.