Our Personal Media Publicity services will help you implement your marketing plan and increase your chances of garnering media coverage. From drafting and distributing press releases to following-up with media contacts, a Trafford Personal Media Publicist will work with you to promote your book and generate media interest.

The Targeted Non-fiction Personal Media Publicity promotes non-fiction books written for a specific target audience.

How do Personal Media Publicity services help promote my book? 

• A copywriter will produce a press kit for your book, including a press release and a full-color Fact Sheet and Author Biography Sheet
• Your Personal Media Publicist will distribute press releases and personally follow-up with media outlets within your selected target markets
• A custom Marketing Kit will provide business cards, bookmarks and postcards designed to promote your book

How does the process work? 

• Review and approve a professionally written press release for distribution to targeted media outlets
• A Trafford Personal Media Publicist will follow-up with media outlets, and send review copies of your book upon request
• Utilize word-of-mouth marketing by distributing business cards, bookmarks and postcards to potential readers

Please note: As your original publicity campaign comes to an end, you can extend the service for an additional four weeks.