Advertising Services

Advertising in a high-profile national publication is a great way to announce your book to the world. However, it is prohibitively expensive for an individual author to design and purchase an ad in most national publications. Through the Trafford Advertising program, you get access to a variety of affordable and convenient opportunities to promote your book. You are able to efficiently combine your resources with other authors' to promote your books in well-known publications like ForeWord Magazine and New York Times Book Review.

Book Infomercial Packages

Fact: More than $150 billion worth of consumer products in the U.S. are sold through infomercials. It’s a good guess that you or someone you know has ordered an item sold on television. With Trafford’s newest product, it is now your turn to reach viewers and potential readers by advertising your book on television.

Your Hollywood Trailer, Author Video or Book Trailer can be in our newly-created infomercial Undiscovered Voices. This show engages and invites viewers to watch interviews and book trailers to uncover new books and authors they’ll enjoy. Your book can be one of the featured titles in the Undiscovered Voices infomercial broadcasted across five geographically-diverse U.S. cites.

Give your book this excellent opportunity to be seen on TV by choosing one of the Trafford Book Infomercial Packages.

Authors' Access | Authors' Platform | Authors' Center Stage

Ingram Print & Online Catalog Marketing |

Ingram Children's Fundamental | Ingram Children's Premier |

Ingram Library Fundamental | Ingram Library Premier 

ForeWord Ad 

New York Times Media Marketing

New York Review of Books Ad  

IN-FLIGHT MAGAZINE ADVERTISING

Trafford has teamed up with some of the leading budget airlines with monthly publications reaching millions of readers per print. Your books get optimum exposure to travelling book lovers and potential book buyers with purchasing power. These marketing packages come complete with an email marketing campaign that is designed to drive book sales through a special book discount.

QUILL & QUIRE MAGAZINE

Direct your marketing efforts toward the audience you’re aiming to capture with country-specific print and online advertising.

If you think your book needs to get the attention of the Canadian market, then advertising with this industry-popular Canadian magazine is the right thing to do to reinforce your book marketing strategies.

Trafford has teamed up with one of the most recognized names in the Canadian book and publishing industry, Quill and Quire, to put your book in the spotlight with Canada’s book-buying decision makers. With 75 years’ experience as Canada’s most authoritative and complete source of information on books and book publishing, Quill and Quire is considered as the Canadian must-read magazine for book industry insiders and stakeholders.

Radio TV Interview Report (RTIR) Advertising Services

Getting publicity on radio and television is one of the best ways to promote your book and increase interest and exposure. Through Trafford’s Radio TV Interview Report Advertising Services, you have a great opportunity of effectively reaching show producers, hosts, and program directors of radio and television stations throughout the United States and Canada and boosting your book marketing and publicity campaign.

The Radio TV Interview Report (RTIR) is the journal magazine radio and TV show producers turn to when looking for guests—both from or outside their local areas—and has been the premier subscription magazine for producers of more than 4,200 radio and television stations in the United States and Canada for nearly fifteen years.

Even if you’re not currently based in their local area, their audiences—your potential readership—may be excited to know more about your book and you. Advertise your book in the Radio TV Interview Report and brush shoulders with titles like Chicken Soup for the Soul, Rich Dad, Poor Dad, and marketing gurus like Dan Poynter, who all swear by its effectiveness.

Test the waters or aggressively market your book to the media, and get the chance to be interviewed so that you can capture your book's audience. Choose from any of these 6 specially designed RTIR advertising packages:

View a sample issue of RTIR