Feature your book in the publishing industry’s leading periodical, Publishers Weekly, and put your book in front of the biggest names in the book industry. Continuously published for more than 130 years, Publishers Weekly is recognized as the publication of record among the entire book industry—including writers, distributors, retailers, libraries, literary agents, and movie studio executives. Publishers Weekly reaches an audience of nearly 100,000 people who shape the publishing industry.

With the Advanced PW Package, you can combine your resources with only one other author to promote your book in front of the professional subscribers to Publishers Weekly and its various imprints. The Advanced PW Package includes:

Half-Page Print Ad in Publishers Weekly Magazine - An oversize, made-to-order print ad written and designed by our professional creative team, tailor-made to present your book in such a way as to catch the reader's attention.

Web site Impressions - 25,000 Impressions on PublishersWeekly.com (any position). An impression is an advertising standard of measure that refers to the number of times an advertisement has been downloaded and presumably viewed.

eNewsletter ad - One Ad Position to appear in your choice of e-Newsletter.

Here's how the process works:

• Contact a Trafford marketing consultant at 888.232.4444, and we will send you the Trafford Publishers Weekly Marketing Program Order Form.
   
  
• In the form, you will select the eNewsletter and Ad Position of your choice. Choose from the following (click on the graphics to view a sample of each eNewsletter):
  
  
  •  PublishersWeekly.com
  •  PWDaily 
  •  Religion Bookline
  •  Children’s Bookshelf
  •  PW Comics Week
  •  Cooking The Books  
    
• A professional creative team will write and design print and online advertisements for your package and send them to you for final approval.
   
  
• As a part of a money-saving co-op print ad campaign, your message will be included with a second author.
   
  
• Once approved, your print ad will appear in the next open issue of Publishers Weekly. Your online banner ad will be queued for the next available slot on the Web page or eNewsletter.
  
  
• You will receive a PDF of the ad as it appears in the magazine as well as a report that highlights online advertising activity.

Good to Know | information

Trafford can help you with your marketing goals. For the Advanced PW Package, we will schedule the print ad once all author co-op ads have been finalized. Print and online ads may launch on different dates. Have additional questions? Contact a marketing consultant at 888.232.4444 today to find out more about the buzz surrounding this exclusive program.