Feature your book in the publishing industry’s leading periodical, Publishers Weekly, and put your book in front of the biggest names in the book industry. Continuously published for more than 130 years, Publishers Weekly is recognized as the publication of record among the entire book industry—including writers, distributors, retailers, libraries, literary agents, and movie studio executives. Publishers Weekly reaches an audience of nearly 100,000 people who shape the publishing industry.

With the Core PW Package, you combine your resources with other authors to promote your book in front of all the right people. The Core PW Package includes:

Single Print Ad in Publishers Weekly Magazine - A customized print ad written and designed by a professional creative team who will present your book in a way to catch the reader's attention

Web site Impressions - 25,000 Impressions on PublishersWeekly.com. An impression is an advertising standard of measure that refers to the number of times an advertisement has been downloaded and presumably viewed.

Online Ad - Leaderboard OR Boombox Ad to appear in the PWDaily eNewsletter. A leaderboard  is the width of the page and appears between the masthead (the title area at the top of a Web page) and content. Leaderboards are thought to offer a great deal of space in a prominent position without intruding on content. A boombox ad appears in the middle of an article. These types of ads typically receive double or triple the number of click-through than other types of ads.
 

Here's how the process works:

• Contact a Trafford marketing consultant at 888.232.4444, and you will be sent the Trafford Publishers Weekly Marketing Program Order Form.
   
  
• In the form, you will select the Online Ad Position of your choice in (click on the graphic to view sample):
  
  •  PWDaily 
     
• A professional creative team will write and design print and online advertisements for your package and send them to you for final approval.
   
  
• As a part of a money-saving co-op print ad campaign, your message will be included with seven other authors.
   
  
• Once approved, your print ad will appear in the next open issue of Publishers Weekly. Your online banner ad will be queued for the next available slot on the Web page or eNewsletter.
  
  
• You will receive a pdf of the ad as it appears in the magazine as well as a report that highlights online advertising activity.
  

Good to Know | information

Trafford can help you with your marketing goals. For the Core PW Package, we will schedule the print ad once all author co-op ads have been finalized. Print and online ads may launch on different dates. Have additional questions? Contact a marketing consultant at 888.232.4444 today to find out more about the buzz surrounding this exclusive program.