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Event Marketing with Publicity Plus

Bookselling

Feature your book in the publishing industry’s leading periodical, Publishers Weekly, and put your book in front of the biggest names in the book industry. Continuously published for more than 130 years, Publishers Weekly is recognized as the publication of record among the entire book industry—including writers, distributors, retailers, libraries, literary agents, and movie studio executives. Publishers Weekly reaches an audience of nearly 100,000 people who shape the publishing industry.

With the Essential PW Online Package, you will combine your resources with other authors to promote your book in front of all the right people. The Essential PW Online Package includes:

Single Book E-mail Campaign - A personalized e-mail marketing campaign promoting your book, targeting as many as 200,000 e-mail recipients interested in hearing about new and available books.

Web site Impressions - 25,000 Impressions on PublishersWeekly.com (leaderboard). An impression is an advertising standard of measure that refers to the number of times an advertisement has been downloaded and presumably viewed.

Boombox ad - These ads appear in the PW Daily eNewsletter clip_image001.jpg (view sample). A Boombox ad appears in the middle of an article on PW Daily. Boombox advertisements typically receive double or triple the number of click-throughs than other types of ads.

Here's how the process works:

  • Contact a Trafford marketing consultant at 888.232.4444, and you will be sent the Trafford Publishers Weekly Marketing Program Order Form.

  • A professional creative team will write and design a customized online ad and e-mail for your package and send them to you for final approval.
     
  • Once approved, your online banner ad will be queued for the next available slot on the Publishers Weekly Web page or eNewsletter.

  • Three to four weeks after your e-mail campaign has been distributed, you will receive a report that details:
    • The number of e-mails that were opened
    • The number of people who clicked on the link in your e-mail
  • You will also receive a report that highlights online advertising activity

Good to Know | information

Trafford can help you with your marketing goals. Have additional questions? Contact a marketing consultant at 888.232.4444 today to find out more about the buzz surrounding this exclusive program.