Advertising your book in Publishers Weekly is a great way to get it in front of the entire book publishing industry. Through the Expert PW Package, you can promote your book to the 30,000 paid Publishers Weekly subscribers, which includes book buyers, librarians, literary agents, movie executives, and other influential people in the book publishing industry. The package also allows you to reach nearly 100,000 people who receive information online through Publishers Weekly online services.

The Expert PW Package is an author’s solo show! Display your book to 30,000 Publishers Weekly paying subscribers, which includes book buyers, librarians, literary agents, movie executives, and other influential people in the book publishing industry. The Expert PW Package includes:

Full-Page Print Ad in Publishers Weekly Magazine - A customized print ad written and designed by a professional creative team who will present your book in a way to catch the reader's attention

Web site Impressions - 25,000 Impressions on PublishersWeekly.com (any position). An impression is an advertising standard of measure that refers to the number of times an advertisement has been downloaded and presumably viewed.

eNewsletter ad - One Ad Position to appear in your choice of eNewsletter

Here's how the process works:

• Contact a Trafford marketing consultant at 888.232.4444, and you will be sent the Trafford Publishers Weekly Marketing Program Order Form.
   
  
• In the form, you will select the eNewsletter and Ad Position of your choice. Choose from the following (click on the graphics to view a sample of each eNewsletter):
  
   PublishersWeekly.com
   PWDaily 
   Religion Bookline
   Children’s Bookshelf
   PW Comics Week
   Cooking The Books 
   
  
• A professional creative team will write and design print and online advertisements for your package and send them to you for final approval.
   
  
• Once approved, your print ad will appear in the next open issue of Publishers Weekly. Your online banner ad will be queued for the next available slot on the Web page or eNewsletter.
  
  
• You will receive a PDF of the ad as it appears in the magazine as well as a report that highlights online advertising activity.
  

Good to Know | information

Print and online ads may launch on different dates. Have additional questions? Contact a marketing consultant at 888.232.4444 today to find out more about the buzz surrounding this exclusive program.