Publishers Weekly Marketing Program 

Feature your book in the publishing industry’s leading periodical, Publishers Weekly, and put your book in front of the biggest names in the book industry. Continuously published for more than 130 years, Publishers Weekly is recognized as the publication of record among the entire book industry—including writers, distributors, retailers, libraries, literary agents, and movie studio executives. Publishers Weekly reaches an audience of nearly 100,000 people who shape the publishing industry.With the Trafford Publishers Weekly Marketing Program, you can make sure your book is put before some of the most important people who publish, promote and sell books.

Our unique marketing program delivers an assortment of print and online advertising that promotes your book through the various periodicals that Publishers Weekly offers. Each package has been developed to ensure your book reaches the right people.

Essential PW Print Package- $2,999

• Single Print Ad in Publishers Weekly Magazine
• Newswire Plus
• Standard Publicity Program

Essential PW Online Package- $3,599

• Single Book E-mail Campaign - 200,000
• 2,500 Impressions on PublishersWeekly.com (leaderboard)
• Boombox ad in PW Daily eNewsletter

Core PW Package- $5,999

• Single Print Ad in Publishers Weekly Magazine
• 2,500 Impressions on PublishersWeekly.com
• Leaderboard OR Boombox Ad in PW Daily eNewsletter

Primary PW Package- $7,999

• Double Print Ad in Publishers Weekly Magazine
• 5,000 Impressions on PublishersWeekly.com (any position)
• Choice of 1 Ad Position in your choice of eNewsletter

Advanced PW Package- $12,499

• Half-Page Print Ad in Publishers Weekly Magazine
• 10,000 Impressions on PublishersWeekly.com (any position)
• Choice of 1 Ad Position in your choice of eNewsletter

Expert PW Package- $19,999

• Full-Page Print Ad in Publishers Weekly Magazine
• 25,000 Impressions on PublishersWeekly.com (any position)
• Choice of 1 Ad Position in your choice of eNewsletter