With thousands and in some cases millions, of book buyers and book lovers looking for information on specific types of books, an e-mail marketing campaign can help you reach out to them quickly. Through our targeted e-mail marketing campaign services, you can promote your book to people who have already opted in to receive news about the book industry.

Your campaign is not unsolicited advertising (commonly referred to as spam). The e-mails will only be sent to individuals who have already indicated their interest in receiving commercial messages and, by opting-in to receive book marketing e-mails, have given us permission to reach them.

How the process works:

• As a part of a money-saving e-mail campaign, your message will be included with three other authors who have similar subject material.
• After you call a marketing consultant at 888.232.444 and purchase the service, you will be asked to complete the Trafford E-mail Marketing Campaign Questionnaire.
• A professional creative team will write and design a customized e-mail for your book. An engaging subject line, book cover image, and description of your book are used in a way to catch the attention of the recipient.
• A click-through link for book ordering is integrated into the e-mail to the destination of your choice.
• We will create a list of 2,000,000 opted-in e-mail recipients for your e-mail, and send it on your behalf.
• Three to four weeks after your e-mail campaign has been distributed, you will receive a report that details: 
  • The number of times your e-mail was opened
  • The number of times people clicked on the link in your e-mail

Note: For the multiple book e-mail campaign, we will schedule the distribution of the e-mail launch once all four campaigns have been finalized. 

Good to Know | information

Trafford can help you with your marketing goals. The cost for this service is $999.00. To find out more or to order this service, please call 888.232.4444.