Getting publicity on radio and television is one of the best ways to increase your book's exposure by establishing yourself as an expert—but how do you effectively reach the people who decide what goes on the air?

Trafford is now pleased to offer an effective way for authors to reach producers, hosts, and program directors at radio and television stations throughout the United States and Canada: the RTIR Advertising Program.

Radio-TV Interview Report (RTIR) is a publication that is widely used by members of the media to discover intriguing guests and topics to spotlight on television and radio programs. Published semi-monthly, RTIR contains paid advertisements each month from 100 to 150 authors and other spokespeople who are available for live and in-studio interviews. Each advertisement contains possible topics for discussion, including authors' areas of expertise, as well as authors' contact information for the purposes of arranging interviews. The magazine's professional copywriters will then use these materials to develop your ad's content—at no additional cost to you. Once the ad is written, Trafford will e-mail a copy for your review and approval; you may request any necessary changes before the ad goes to press.

To obtain the optimal results with the RTIR Advertising Program we strongly recommend running an ad at least twice (once a month for consecutive months). Repetition is key to successful advertising. Plus, topics considered newsworthy can change very quickly, potentially making your ad more interesting to the media in subsequent issues.  

2011 Issues:	Please Reserve By:	Materials Due:
Early April	February 4, 2011	February 11, 2011
Mid April	February 17, 2011	February 24, 2011
Early May	March 4, 2011	March 11, 2011
Mid May	March 22, 2011	March 29, 2011
Early June	April 4, 2011	April 11, 2011
Mid June	April 7, 2011	April 14, 2011
Early July	May 2, 2011	May 9, 2011
Mid July	May 18, 2011	May 25, 2011
Early August	June 3, 2011	June 10, 2011
Mid August	June 20, 2011	June 27, 2011
Early September	July 5, 2011	July 12, 2011
Mid September	July 20, 2011	July 27, 2011
Early October	August 5, 2011	August 12, 2011
Mid October	August 22, 2011	August 29, 2011
Early November	September 7, 2011	September 14, 2011
Mid November	September 21, 2011	September 28, 2011
Early December	October 3, 2011	October 10, 2011
Mid December	October 17, 2011	October 24, 2011

 Frequently Asked Questions about the RTIR Advertising Program

 Is the RTIR Advertising Program available to all Trafford authors?
All Trafford authors may sign up for RTIR ads. While fiction books certainly have value to a niche readership, nonfiction books about timely topics are more likely to attract the attention of TV and radio producers.
 
Do I have to pay an additional fee for the copywriting and graphic design of my ad?
No. Copywriting and graphic design are included in the advertising fee.
 
What type of information should I send in for RTIR's copywriters to use as they write my ad?
Any press materials, endorsements or links to online articles that lend credibility to your expertise on your book's topic will be useful to RTIR's copywriters. Please remember that all materials will be e-mailed to RTIR, so please refrain from sending hard copies.
 
Can I choose to have my ad in color?
No. RTIR is only printed in black and white (grayscale).
 
I purchased a multiple-ad package. Can I change the copy for each month my ad runs?
No. In order to offer the discounted rate for the multiple-ad package, RTIR must create only one ad, which it runs consecutively, once a month, for the specified number of months. Besides, repetition is key in advertising, so unless there's a glaring error in your ad, leaving it as it is, rather than presenting a different ad every month, is more likely to yield better results.
 
When's the best time for me to advertise?
You should advertise at a time of the year that best matches the time that you want to be on the air. For example, if your book is available as of March 1, you should begin advertising in the Mid-February or Early March issues. Or, you may want to advertise at a time when your book may be of particular interest. Does your book tie into a holiday or event, such as Valentine's Day, the Super Bowl or National Procrastination Week? If so, advertising right before those events could land you the interviews you seek.
 
How much response should I expect from my ad?
Response rates are impossible to determine because there are so many factors at play—the current hot topics, the time of year, the interest in your book's subject, and so on. Remember, while placing an ad does not necessarily guarantee sales, it does give your book additional exposure, which may lead to more sales in the future.
 
Has anyone appeared on national television as a result of his or her ad in RITR?
Yes. Many clients have been booked on national television shows such as Oprah, Today, The CBS Evening News, Larry King, CNN, Good Morning America, Montel Williams, Sally Jessy Raphael, Live with Regis & Kelly and many more. However, more commonly, authors receive calls from radio stations that want to conduct phone interviews.
 
When does the publication reach the media, and how often is it published?
RTIR is published twice per month. To get the most for your advertising dollar, we suggest you run your ad once a month for a minimum of two consecutive months. Producers who see your ad more than once are more likely to remember you. Also, with the news constantly changing, your book may be more topical and relevant at different times.
 
I'm already sending out press releases and contacting the media directly. Why should I advertise in RTIR?
Advertising in RTIR is a fast and simple solution for reaching members of the media all across the
United States and Canada. You can gain readership and reputation without having to break through the barrage of press releases and phone calls that producers receive everyday. Plus, RTIR ads help you develop new contacts and establish yourself in the marketplace.
 
Is there a limit to the number of ads I can place in RITR?
No. You can place as many ads as you'd like. However, it's important to remember that advertising is only one component of a comprehensive marketing plan, and you should plan other complimentary marketing and publicity activities such as presenting at speaking engagements, attending book fairs and developing your own Web site.
 
Who reads RTIR? What's the circulation?
The following is a breakdown of RTIR's subscriber base:

• Radio station personnel: 3,859
• National, local and cable talk show staff: 402
• Total circulation: 4,261

Good to Know | information

Trafford can help you with your marketing goals. The cost for this service is $1,500.00. To find out more or to order this service, please call 888.232.4444.