Social media is relatively new but its effect and integration to our daily lives has been phenomenal. Presently, developing a firm social media network is essential if you want to establish a continuous method of communication with your target audience. But it can be daunting for one person to do it all alone especially if you do not really know how or where to start and do it effectively. This service is the answer to that dilemma. The New Media Publicist Packages provides you the assistance and education you need to launch your online marketing efforts effectively and efficiently.
This is a 6-week campaign that gives you a dedicated social media publicist who focuses on Twitter, Facebook, social media outreach and blogging. We will put up your social media platform in top social media websites and help you develop your social media presence over time.
The New Media Publicist will launch your social media presence through the following services:
- Personal Social Media Publicist: You will be assigned a social media publicist who will work with you throughout a six-week campaign, as well as a project manager who will coordinate communications.
- Author Education: We will provide you an overview on your campaign, explaining what you should expect and why we’re focusing on specific social media topics.
- Identification of a Target Audience: You will collaborate with your social media publicist to create a message platform for your identified target audience.
- Development of an Editorial Calendar: Your publicist will develop an editorial calendar outlining the following: topics for blogs; Facebook and Twitter outreach goals; and additional social media websites relevant to author’s book’s topic, experience and expertise.
- Online-Copy Assistance: Once your plan of action is established, your publicist will assist in writing, editing and proofing your blog posts
- Weekly Guidance: You will receive weekly guidance and consultation to establish direction and leverage engagement with fans, followers and relevant dialogue.
- Reporting: Each week you will receive reports that measure your social media presence. Your publicist will use the information to determine the effectiveness of author’s campaign, tweaking follow-up steps where necessary. After author’s six-week campaign ends, you will receive a final report outlining the social media activity for the entire campaign.
- E-mail Marketing Campaign: A Single Targeted Email Marketing Campaign sent to 500,000 opt-in recipients.
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Trafford can help you with your marketing goals. The cost for this service is $5,349.00. To find out more or to order this service, please call 888.232.4444.