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New Media Publicist


Developing a social media network is critical to establishing an ongoing method for communicating with your target audience. But when it comes to social media marketing, you might ask yourself “where do I start?” This service allows you to successfully kick your online marketing efforts into high-gear and connect with potential readers increasing your visibility worldwide.

The New Media Publicist is a six-week campaign that provides you with a dedicated social media publicist who focuses on Twitter, Facebook, social media outreach and blogging. The Trafford marketing team takes a “do, coach, guide” approach: we establish your social media platform across the top social media websites then we help you develop and hone your social media skills.

Social media is not something you do for six weeks and stop; let Trafford’s social media publicists help you launch your first steps online. Take advantage of seeing how the experts do it for six weeks, learn their secrets, and be ready to keep going once your campaign is complete.

“Why do I need social media to market my book?”

The adoption of social media has been phenomenal. Facebook has more than 1 billion registered users, and Twitter has 500 million users, more than 320 million of which are active users – and their popularity is still rapidly growing. Here are a few ways establishing an online presence can boost your bottom line:

  • Improve search engine results so that it’s easier for people to find you and your book online
  • Connect to your readers by showcasing your writing skills and personality
  • Engage in more informal conversations online with fans and potential readers
  • Learn more about your readers, their likes and dislikes
  • Inform readers about updates on events and news
  • Reach a wider audience
  • Keep up with the competition – marketing trends show that authors need to be online!

The New Media Publicist will help you launch your social media presence by providing the following services:

  • Personal Social Media Publicist: You will be assigned a social media publicist who will work with you throughout the six-week campaign. Social media is not a tool with a deadline. Your social media publicist will work with you during your campaign to make sure you can keep building results 12 or 24 months later!
  • Author Education: We will provide an overview on your campaign, explaining what you should expect and why we’re focusing on specific social media topics. We use your campaign not only to pursue success, but to teach you how to pursue success later!
  • Identification of a Target Audience: You will collaborate to create a message platform for your identified target audience. The Internet is far too large and diverse a place to target “everyone.” Your publicist will help you identify and pursue your ideal audience.
  • Development of an Editorial Calendar: Your publicist will develop an editorial calendar outlining the following: topics for blogs; Facebook and Twitter outreach goals; and additional social media websites relevant to your book’s topic, experience and expertise.
  • Online-Copy Assistance: Once your plan of action is established, your publicist will assist in writing, editing and proofing your blog posts during your campaign.
  • Weekly Guidance: You will receive weekly guidance and consultation to establish direction and leverage engagement with fans, followers and relevant dialogue.
  • Reporting: Each week you will receive reports that measure your social media presence. Your publicist will use the information to determine the effectiveness of your campaign, tweaking follow-up steps where necessary. After your six-week campaign ends, you will receive a final report outlining the social media activity for the entire campaign. You can use this to identify the best places to keep up the pace!

Being a part of the social media community is about communication, engagement, value and trust. Now is your chance to work with a publicist and find your niche among millions of active users.

Good to Know | information

A New Media Publicist campaign will help your book's promotional efforts through social media. The cost for this service is $4,999.00. To find out more or to order this service, please call 888.232.4444.


Disclaimer: Prices are subject to change without prior notice. Some restrictions may apply.

Prepare for Publication

Call a publishing consultant today at 1.888.232.4444 or e-mail Your publishing consultant will assist you along the publishing process, make sure you read the terms and conditions, and take your payment. (We accept credit card, check, or money order). After the submission of your materials, you’ll be on your way to having your book published. Are you looking to sign up for additional marketing services? Call your Marketing Consultant today at 1.888.232.4444 to get a free consultation on the services that would work best for your marketing campaign. You may also send an e-mail to