Direct your marketing efforts towards the market you’re aiming to capture with country-specific print and online advertising. If you think your book needs to get the attention of the Canadian market, then advertising with this industry-popular Canadian magazine is the right thing to do next in your book marketing platform.
Trafford has teamed up with one of the most recognized names in the Canadian book and publishing industry, Quill and Quire, to put your book in the spotlight with Canada’s book buying decision makers. With 75 years of being Canada’s most authoritative and complete source of information on books and book publishing, Quill and Quire is considered the Canadian must-read magazine for book industry insiders and stakeholders.
The magazine provides industry analysis and complete publishing news with 10 issues published per year. Quill and Quire is ranked #1 out of 60 information sources for librarians and teachers*. Your ad will be seen by the magazine’s subscriber base which covers every segment of the market - book publishing professionals, decision makers, librarians, teachers, and all major trade book buyers.
Quill & Quire is not limited to the printed page. Their website, Quillandquire.com, is highly bookmarked by the Canadian book publishing industry. With a loyal and engaged readership who visits the website at least twice a month**, your online ads will be seen by a combined readership of industry professionals and keen readers across Canada.
*Print Readership: 4,900 monthly paid circulation, averaging 3.9 readers per copy. **Quillandquire.com: 168,973 unique visits - 310,375 visits per month (Google Analytics, September - December 2010)
With the Quill & Quire Full Impression, you will get:
- A Full Page Ad in the Quill and Quire magazine
- 17,000 web impressions (leaderboard) on quillandquire.com
- A Publicity Plan - NetSpeak Edition
- Microsoft TagTM
Your print ad slot gets a value-added feature with the exciting Microsoft TagTM - a 2D barcode. Scanning it with their smartphone will dial a number where they can order your book and get a 15% discount!
Good to Know
Trafford can help you with your marketing goals. Do you have additional questions? Contact a marketing consultant at 1.888.232.4444
today to find out more about the buzz surrounding this exclusive program.