Advertising Services

Advertising in a high-profile national publication is a great way to announce your book to the world. However, it is prohibitively expensive for an individual author to design and purchase an ad in most national publications. Through the Trafford Advertising program, you get access to a variety of affordable and convenient opportunities to promote your book. You are able to efficiently combine your resources with other authors' to promote your books in well-known publications like New York Times Book Review.

Ingram Catalog Marketing Services

For a more strategic and competitive marketing campaign, place your book in front of key decision makers in the industry. Advertise through the world's largest book wholesale distributor—Ingram. Take your pick of various platforms and channels through Ingram's wide business network.

Ingram Print & Online Catalog Marketing |

Ingram Children's Fundamental | Ingram Children's Premier |

Ingram Library Fundamental | Ingram Library Premier 

New York Times Media Marketing

Reaching as many as 1.7 million readers per week, the New York Times Sunday Book Review is considered the most prestigious book review source in the United States. On a regular basis, Trafford creates a multiple-author ad that puts your book in front of the NYT Sunday Book Review’s impressive audience of book buyers, reviewers, traditional publishers and book enthusiasts.

New York Times Media Marketing

NYRB AdReview

One of the most prestigious literary magazines in the United States and even worldwide, The New York Review of Books is read and written by the foremost names in book publishing industry. Bring your book to the attention of literary VIPs as well as discerning book readers with an advertisement in this top-class literary magazine.

New York Review of Books Ad  

IN-FLIGHT MAGAZINE ADVERTISING

Trafford has teamed up with some of the leading budget airlines with monthly publications reaching millions of readers per print. Your books get optimum exposure to travelling book lovers and potential book buyers with purchasing power. These marketing packages come complete with an email marketing campaign that is designed to drive book sales through a special book discount.

QUILL & QUIRE MAGAZINE

Direct your marketing efforts toward the audience you’re aiming to capture with country-specific print and online advertising.

If you think your book needs to get the attention of the Canadian market, then advertising with this industry-popular Canadian magazine is the right thing to do to reinforce your book marketing strategies.

Trafford has teamed up with one of the most recognized names in the Canadian book and publishing industry, Quill and Quire, to put your book in the spotlight with Canada’s book-buying decision makers. With 75 years’ experience as Canada’s most authoritative and complete source of information on books and book publishing, Quill and Quire is considered as the Canadian must-read magazine for book industry insiders and stakeholders.

Radio TV Interview Report (RTIR) Advertising Services

Getting publicity on radio and television is one of the best ways to promote your book and increase interest and exposure. Through Trafford’s Radio TV Interview Report Advertising Services, you have a great opportunity of effectively reaching show producers, hosts, and program directors of radio and television stations throughout the United States and Canada and boosting your book marketing and publicity campaign.

The Radio TV Interview Report (RTIR) is the journal magazine radio and TV show producers turn to when looking for guests—both from or outside their local areas—and has been the premier subscription magazine for producers of more than 4,200 radio and television stations in the United States and Canada for nearly fifteen years.

Even if you’re not currently based in their local area, their audiences—your potential readership—may be excited to know more about your book and you. Advertise your book in the Radio TV Interview Report and brush shoulders with titles like Chicken Soup for the Soul, Rich Dad, Poor Dad, and marketing gurus like Dan Poynter, who all swear by its effectiveness.

Test the waters or aggressively market your book to the media, and get the chance to be interviewed so that you can capture your book's audience. Choose from any of these 6 specially designed RTIR advertising packages:

• RTIR Quarter Page (1 Issue)
• RTIR Quarter Page (3 Issues)
• RTIR Quarter Page (6 Issues)
• RTIR Half Page (1 Issue)
• RTIR Half Page (3 Issues)
• RTIR Half Page (6 Issues)

View a sample issue of RTIR

SkyMall

SkyMall Advertising – Premium

Put your book in front of the 1.8 million daily airplane passengers who browse for new and exciting products in SkyMall magazine.

SkyMall Advertising – Preferred

Give your title special attention on SkyMall’s website with an online product page dedicated to showcasing your book.

SkyMall Advertising – Elite

Let us create a custom video to embed on your book’s SkyMall product page. Just as a movie trailer advertises a film, your book trailer will capture readers' attention, engage their senses, and leave them wanting to know the whole story.

Library and Retail Marketing Platforms

Looking for ways to step-up your book’s marketing and exposure? With Trafford’s Baker & Taylor Marketing Service packages, reach a mass audience through various print advertisements, an email marketing campaign, video ad and the Emergent Voices Microsite. Baker & Taylor is the world’s largest distributor of physical and digital books as well as entertainment products-and has been in business for over 180 years.

Through this partnership, authors are given a chance to market their book to a network of booksellers, librarians, and retailers that rely on the selection of print magazines and online advertising. This service puts Trafford authors right where they need to be-in front of the eyes of major book buyers and lovers.

Give your book the marketing push it deserves. Choose from any of these Baker & Taylor Marketing Service packages today: