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Marketing Services

Advertising Services

Advertising in a high-profile national publication is a great way to announce your book to the world. However, it is prohibitively expensive for an individual author to design and purchase an ad in most national publications. Through the Trafford Advertising program, you get access to a variety of affordable and convenient opportunities to promote your book. You are able to efficiently combine your resources with other authors' to promote your books in well-known publications like New York Times Book Review.


Ingram Catalog Marketing Services

For a more strategic and competitive marketing campaign, place your book in front of key decision makers in the industry. Advertise through the world's largest book wholesale distributor—Ingram. Take your pick of various platforms and channels through Ingram's wide business network.

Ingram Print & Online Catalog Marketing | Ingram Library Fundamental

New York Times Media Marketing

Reaching as many as 1.7 million readers per week, the New York Times Sunday Book Review is considered the most prestigious book review source in the United States. On a regular basis, Trafford creates a multiple-author ad that puts your book in front of the NYT Sunday Book Review’s impressive audience of book buyers, reviewers, traditional publishers and book enthusiasts.

New York Times Media Marketing

NYRB AdReview

One of the most prestigious literary magazines in the United States and even worldwide, The New York Review of Books is read and written by the foremost names in book publishing industry. Bring your book to the attention of literary VIPs as well as discerning book readers with an advertisement in this top-class literary magazine.

New York Review of Books Ad

Quill & Quire Magazine

Direct your marketing efforts toward the audience you’re aiming to capture with country-specific print and online advertising.

If you think your book needs to get the attention of the Canadian market, then advertising with this industry-popular Canadian magazine is the right thing to do to reinforce your book marketing strategies.

Trafford has teamed up with one of the most recognized names in the Canadian book and publishing industry, Quill and Quire, to put your book in the spotlight with Canada’s book-buying decision makers. With 75 years’ experience as Canada’s most authoritative and complete source of information on books and book publishing, Quill and Quire is considered as the Canadian must-read magazine for book industry insiders and stakeholders.

Quill & Quire Classic Single

Library and Retail Marketing Platforms

Looking for ways to step-up your book’s marketing and exposure? With Trafford’s Baker & Taylor Marketing Service packages, reach a mass audience through various print advertisements, an email marketing campaign, video ad and the Emergent Voices Microsite. Baker & Taylor is the world’s largest distributor of physical and digital books as well as entertainment products-and has been in business for over 180 years.

Through this partnership, authors are given a chance to market their book to a network of booksellers, librarians, and retailers that rely on the selection of print magazines and online advertising. This service puts Trafford authors right where they need to be-in front of the eyes of major book buyers and lovers.

Give your book the marketing push it deserves. Choose from any of these Baker & Taylor Marketing Service packages today:

Retail Gateway Plus | Library Gateway Plus | Library Fundamental Plus | Retail Market Gateway Optimum

Publishers Weekly Print and Online Bundle

Reach out to every major publisher worldwide with Publishers Weekly, the industry’s periodical of record and its primary source of book news and reviews. With three efficient packages and an array of both print and online advertising options to choose from, Trafford helps you improve your book’s chances of connecting with the market’s movers and shakers, which include publishers, booksellers, agents, librarians, and authors.

PW Starter Plus | PW Advance Plus | PW Elite Plus

Gift Guide Advertising

Avid readers are always on the hunt for a great read or good book to give, even more so in one of the busiest reading seasons – the holiday season. Make sure they know your book’s worth reading with ad placements in the Los Angeles Times and BookPage.

Gift Guide Advertising - Holiday Picks

INGRAM SUPPLEMENT MARKETING 2017

The Ingram Supplement Marketing service allows you to advertise your book on genre-specific supplements that are distributed to Ingram’s extensive database of libraries, retailers, and other key industry decision makers. Have your work listed in the supplement of your choice, and find your target readers.

Ingram Supplement Marketing - New Year New You (January 2018)





Prepare for Publication

Call a publishing consultant today at 1.888.232.4444 or e-mail sales@trafford.com. Your publishing consultant will assist you along the publishing process, make sure you read the terms and conditions, and take your payment. (We accept credit card, check, or money order). After the submission of your materials, you’ll be on your way to having your book published. Are you looking to sign up for additional marketing services? Call your Marketing Consultant today at 1.888.232.4444 to get a free consultation on the services that would work best for your marketing campaign. You may also send an e-mail to sales@trafford.com.