Trafford and Baker & Taylor have teamed up to offer our authors a collection of exclusive marketing services that puts your book in front of thousands of industry decision makers. Through the Library Market Gateway package, you can take advantage of Trafford’s relationship with the world’s largest distributor of physical and digital books and entertainment products.
With the Library Market Gateway package, you will reach a mass audience through various marketing outlets of Baker & Taylor and the Library Journal, some of the most respected and notable companies in the book industry. The subscribers of these materials are searching for reliable information on the next book to read, review or stock.
Library Market Gateway includes:
Forecast Catalog—Baker & Taylor’s most extensive publication, Forecast, is a monthly magazine promoting new and forthcoming books. Your title information will be featured on a full-color page with a select group of Author Solutions (Trafford's parent company) authors prominently placed in front of more than 50,000 subscribers, including retailers, librarians and book-buying decision makers.
Emergent Voices Microsite— A trusted source for thousands of book-buying decision makers to discover new titles, Baker & Taylor has created the Emergent Voices microsite where your book will be available for purchase for three months. Plus, your title will be displayed on the front page of the microsite as one of 16 authors featured for two weeks. Baker & Taylor will also send an e-mail to their database of 27,000 retail, library and education subscribers.
Library Journal Magazine—Published since 1876, Library Journal is the oldest and one of the most respected publications covering the library field. You can reach as many as 100,000 library directors, administrators, and staff in public, academic, and special libraries with a co-op advertisement in this publication.
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Trafford can help you with your marketing goals. The cost for this service is $4,399.00. To learn more about how the Library Market Gateway package can help open the door for your book, contact your marketing consultant or call 888.232.4444.