The Green Baron

A Business Parable on Ecolution
  • Published: March 2008
  • Format: Perfect Bound Softcover(B/W)
  • Pages: 88
  • Size: 5.5x8.5
  • ISBN: 9781425111649

Baron, the CEO of a manufacturing firm, never thought of himself as an environmentalist, but rather a captain of industry. This story is a parable of how a business leader transforms his thinking about the natural environment, works to radically change the thinking of everyone in his organization, and increases profitability in the process.

A couple of events that hit close to home are the catalysts that cause Baron to look at his own actions through a different lens. It is his through this new lens that his disappointment at why things are no longer the way that he remembered them grows; coupled with his chagrin over the pervasive belief of his management team that short-term gains trump long-term benefits.

He asks "Why can't others see what I'm seeing?" Soon the reader joins Baron on a journey through the organization, meeting key managers, hearing how they conduct their areas of the business; ultimately witnessing their paradigm shifts that occur as a result of the green journey.

Baron, the CEO (aka The Green Baron), is a visionary in many ways but perhaps most compelling is how his story will inspire readers to start their own ecolution.

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Perfect Bound Softcover(B/W)
Price: $16.00