Literary criticism can be used as a tool to land a publishing contract

Literary criticism is a benefit of the new self-publishing "farm league" approach

A number of literary agents -- and publishing houses themselves -- are referring potential authors to Trafford. For literary agents, "selling" a conventional publishing company on a manuscript means convincing them that your book is a viable business proposition. What better way for the literary agent than if he can SHOW a refined product that has been undergone real-life literary criticism and proven its sale-ability in a test marketplace? Self publishing can be considered a form of test marketing: a "farm league" approach. The costs for realistic test marketing used to be prohibitively high -- but no longer because now Trafford's service reduces the cost by 90% (!) and drastically boosts efficiency. Trafford's unique on-demand publishing service is a practical combination of conventional publishing tasks, print-on-demand manufacturing and Internet marketing and retailing.

The author writes a news release that is emailed to over 7,000 media contacts. The author also sends review copies (9 copies are provided for this purpose in the Best Seller package) to selected book reviewers to solicit literary criticism.

Now you can quickly test market your book, collect some frank literary criticism, present the results to literary agents, and see about "jumping the queue" into the biggest publishers' offices.

Sound great? After investigating the alternatives, you'll be even more impressed with how affordable, convenient and comprehensive Trafford on-demand publishing service^TM really is for self publishing authors.

--- thanks for your interest in Trafford,

Bruce Batchelor, publisher and CEO