Power Marketing of Architectural Services

About the Book

This book is not designed to explore well-known marketing concepts. Instead, it is intended to look at applied, practical, and proven marketing approaches in a proactive manner that is designed to improve the nature and quality of architectural practice as well as that of other design professionals. It is primarily about the services offered by architectural and small design firms, but it also has as much to do with the notion of change within the design professions as it does with marketing concepts. As a result, the reader may find some thoughts and ideas somewhat provocative, but is intended primarily to bring a new perspective on the practice. Because of changing trends and rapidly changing market conditions, we must, as design professionals, prepare ourselves to communicate and interact with a much broader segment of society, even those who are not potential clients.

About the Author

Dr. Jones is a retired architect who had a small practice in Yellowknife, Northwest Territories and in Whitehorse in the Yukon Territories as well as in Ontario and Nova Scotia. He subsequently worked for several years as a senior project manager with the Alberta Health Department, specializing in various types of health care facilities. He is a graduate of Dal-Tech College of Architecture of Nova Scotia as well as the University of Manitoba School of Archicture. He also holds a Ph.D in advanced management and administration from Walden University, Minneapolis, Minnesota. He is a member of the Royal Architectural Institute of Canada as well as an associate member of the American Institute of Architects. Prior to his retirement he served as a senior property manager with the Royal Canadian Mounted Police where he was heavily involved in the design and construction of various forms of penal institutions.