Catch A Falling Knife?

About the Book

This book is intended to be a quick read for mid-market executives who have been struggling with figuring out how the Web might impact their business, and some valuable insight into what they ought to do about it. Written based on extensive experience in the development and implementation of transactional Web sites for mid-market companies since 1998, the book focuses on using the Web as a marketing channel and reinforces the notion that the Web is most effectively viewed as a communication medium and NOT as a technology.

There is an abundance of specific and very useful guidance to thinking through a Web strategy based on understanding customers, combined with a de-mystification of informaion technology in general. An easy and enjoyable read, the book provides a straightforward and logical rationale for the roles of IT and marketing relative to the develoment of Web sites, examples of successful sites, and some very useful tips and advice for those embarking on their first (or second) commercial Web development effort.

About the Author

Steve has over 30 years of computer industry experience in sales and marketing, software engineering, product development and professional services and market experience in ERP, (SAP, Oracle, PeopleSoft), Data Warehouse, Internet, Workflow, Employee Self-Service and Operating System tools. Steve also has extensive product management expereience with MVS, Unix, NT Windows adn OS/2 platforms. Steve founded two software start-ups and successfully raised over $20M in venture capital.

Steve has held various executive management roles in the development and delivery of information technology for Whittman-Hart, Axis Consulting International, Virtual Integration Technology, WorkSmart! Technologies, Memorex, The Cambridge Systems Group, and IBM. Steve attended the University of California at Berkeley.