Successful Persuasion

About the Book

Successful Persuasion is for anyone who is interested in increasing their own ability to communicate persuasively. Be it the businessman in the boardroom, the preacher on the pulpit, or the mother sitting in the back row of the PTA meeting- all would benefit significantly if they could only present themselves, and their ideas, in a more convincing fashion. Successful Persuasion takes the reader through a series of lessons that are succinctly stated, yet eloquently written. The reader will be delighted with the information contained and equally entertained by the light-hearted tone and quick pace of this book.

About the Author

Gerry Borreggine is currently the President of 40 Winks Sleep Shops, a nationally recognized chain of mattress stores, located in the Philadelphia market. Many of the communication techniques outlined in this book have been practiced and developed on the sale floor of the retail store he operates.

Gerry also serves on the Board of Directors of the Better Sleep Council, a non-profit consumer information organization whose mission is to educate the public about the benefits of a good night's sleep. He is the President-Elect of the organization.

Gerry, along with his wife, Regina, daughter, Kristin, and son, Kyle, make their home in the Philadelphia area.