The Koolatron Story
How We Turned An Idea Into $19,000,000 in Sales in 6 Years ... With The Amazing Power of Mail Order Advertising
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About the Book
Whether you're an entrepreneur, a business owner/manager, a marketing executive or an educator in the field of marketing or business statistics you will find valuable material in this book to help you profit from mail order advertising.
This book tells the story of the growth of Koolatron Industries Limited (KIL) from startup in a garage to a 40,000-square foot plant over a six-year period. Written by the founder and former president of the company, it gives you a bird's eye view of what mail order advertising did to propel the company's annual sales from $0 to $8,500,000 in 6 years ... to a total of $19,000,000. It takes you step-by-step, month-by-month from the initial product development process and the first test ads through the explosion in mail order sales.
Learn the impact of such rapid growth on production and financing. Find out what caused the founders to lose ownership of their highly successful products so you won't risk losing ownership of yours. (Although the founders lost control of Koolatron™ products, Koolatrons are still being sold worldwide via mail order and through retailers, in huge volumes).
You'll learn what works and what doesn't in mail order from the founder's analysis of KIL's mail order ad results. The book includes a month-by-month chronicle of the results of the 1,526 mail order advertisements placed over a six-year period at a cost of $4,440,660. Also included are financial statements for KIL and samples of the company's ad results reports, advertisements and brochures.
The business story in this book provides an invaluable opportunity to entrepreneurial readers to learn from the real-life adventures of a company which grew almost 15,000% in sales in 5 years, using the power of mail order advertising. Read it and in addition to many valuable insights you'll discover:
The Internet adds a powerful new ingredient to the mail order marketing mix, namely the ability to provide your customers with an unlimited amount of sales information at minimal cost. Mail order advertising, that pays for itself, is an ideal tool for directing your customers to your web site. There, the comprehensive information you provide can help you close the sale. The Internet has the potential to greatly reduce your selling cost per order and increase your profitability, if it is used properly in conjunction with mail order advertising. Mail order advertising is still essential to creating awareness of your product and its web site. The information in this book and its companion book, Koolatron Reports and Ad Layouts, can help you develop a winning direct response (mail order) advertising campaign, as the first step toward a dramatic increase in your sales.
Also available:
Koolatron Industries Limited: Ad Results Reports and Ad Layouts
About the Author
Kingstone L. H. Reed, nickname "Bey", started his business career in the 1960's in his family's general insurance business. He was the Financial Vice-President and co-founder of a high-tech business in 1968 and became the President and co-founder of Koolatron Industries Limited (KIL) with his wife and a partner in 1975. He and his partners survived some major setbacks in the early years and ultimately sold the controlling interest in KIL to a group of Venture Capitalists in 1981. Mr. Reed is currently the Treasurer and Chief Financial Officer of Trafford Publishing, the co-publisher of this book.