Tattoo

About the Book

Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you).

Using examples and interviews from Harley Davidson, Ritz Carlton, Starbucks, as well as several small businesses, Tattoo shows that fans are born from customer-focused, consistent actions by companies.

It offers a blueprint for businesses to follow and shows that "customer advocacy" does not have to be expensive or complicated to be effective.

The book gets its title from the surprising behavior of Harley Davidson motorcycle fans that tattoo their bodies with the Harley logo. Step-by-step, Tattoo explores how the company inspires its customers and employees with passion to create an experience that is so remarkable that they feel compelled to tell a story about their passion for the product.

Tattoo makes the point that feeling special is a human experience--one that companies create. From the small business dry cleaners that sew a button on your clothes to the Ritz Carlton "experience," this book provides a wealth of examples and inspiration for the business owner or executive charged with growing the company.

For more information, please visit www.readtattoo.com


A hardcover version is available from the following locations:
Amazon :www.amazon.com
Chapters :www.chapters.com
Powell Books :www.powells.com
Barnes and Noble Books :www.barnesandnoble.com

About the Author

Rebecca Turner, ChFC:

• Managing and Founding Partner of Wealth Strategy Advisors, a financial advisory firm located in Fort Worth, Texas.
• Recognized as one of the Great Women of Texas, November 2003.
• Business Assistance Center (BAC) board member since 1999. Leadership Fort Worth Class of 1999.
• National Association of Women in Construction, Past Preside and member since 1995.
• Publicized in Builder Architect magazine and The Image, (a NAWIC publication).
• American Cancer Society (Sword of Hope Award), 1995.
• A financial advisor since March 1989 and received a degree as a chartered financial consultant from the American College, Bryn Mawr Penn., 1994.