BRIDGES to the Customer's Heart
Commonsense Uncontested Strategies to Guarantee Your Customer’s Satisfaction: Outsell, Outsmart and Outcompete the Competition by Doing the Simple Things They Won’t Do
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About the Book
Bridges to the Customer’s Heart successfully captures the essence of what it takes to be customer-centric. The to-do-list approach reduces complex concepts to ideas that you can use right on a Monday morning to deliver superior service to the customer in whatever business situation you find yourself. After reading every Bridge you feel like jumping right into the service arena as a genuine apostle of service excellence to do whatever it takes to satisfy the customer. Bridges speaks directly to senior management, frontline people, and the owner manager alike, challenging orthodoxy, business as usual, and mediocrity wherever they raise their ugly heads.
About the Author
After more than 20 years in the banking industry, including 14 with Diamond Bank Plc., Paul now writes, trains and consults locally and internationally, including for the UNDP, on Service Excellence and Management. He has featured on STV’s Good Morning Show, and has written for The Guardian and BottomLine Newsletter. Richie Dayo Johnson, who anchors the ‘The Debaters’ on Africa Magic, describes Paul as the ‘most authentic experiential writer’ in Nigeria. Paul and his family live in Lagos.