Home  »  FAQ  »  Book Marketing Strategies

Booksellers Return Program FAQs

What does the Booksellers Return Program do for me?
If my book is stocked, will I retain royalties for unsold copies that are returned?
When will my book be listed as returnable?
If I purchase this program, how long will my book stay listed as returnable?
If my book is stocked, will I retain royalties for unsold copies that are returned?
How do the bookstores know where to return the books?
What happens to the books when they are returned?
Can Trafford ensure booksellers will stock my books?
What is Ingram?
What is Baker & Taylor?

What does the Booksellers Return Program do for me?

The Booksellers Return Program ensures retailers and booksellers that they can return unsold copies of your book for a complete refund. Your book will be designated as “Returnable” in Ingram’s ipage and the Baker & Taylor ordering system for retailers and libraries. (Ingram is the world’s largest wholesaler and distributor of books). Trafford has developed the Booksellers Return Program to help your book meet industry retail standards for stocking and be provided the opportunity to be more competitive in the marketplace.

Back to top

If my book is stocked, will I retain royalties for unsold copies that are returned?

Yes, you will not be charged back for royalties earned on the sales to the store if your books are returned.

Back to top

When will my book be listed as returnable?

Your book will be designated as returnable on Ingram’s ipage within two to seven weeks. It can then take 30 to 60 days for returnability status to appear within individual retailers’ systems. Confirmation of your title’s listing in ipage is available upon your request.

For Baker & Taylor, your book will be tagged as returnable 90 days after setup.

Back to top

If I purchase this program, how long will my book be listed as returnable?

The initial period is one (1) year, once listed at Ingram and Baker & Taylor. If you want to opt in to the Return Program for more than one year, you can choose the 24-month Return Program or the 36-month Return Program.

Back to top

If my book is stocked, will I retain royalties for unsold copies that are returned?

Yes, you will not be charged back for royalties earned on the sales to the store if your books are returned.

Back to top

How do the bookstores know where to return the unsold books?

Booksellers return unsold books to the wholesaler from whom they made the purchase.

Back to top

What happens to the books when they are returned?

Books are sent from the store retailer to Ingram and then recycled into cardboard or paper products. Books returned to Baker & Taylor are destroyed.

Back to top

Can Trafford ensure booksellers will stock my books?

By making your books returnable, the Booksellers Return Program helps your book reach common retailer standards for stocking, but does not guarantee that it will be ordered or stocked. Bookstores are businesses; it is the prerogative of bookstore owners and managers as to what books to order and display on their shelves.

Back to top

What is Ingram?

Ingram Content Group is the world's largest wholesale distributor of books. Trafford uses Ingram Content Group for the distribution of all titles.

Back to top

What is Baker & Taylor?

Baker & Taylor is a leading distributor of books to libraries, institutions, and retailers. After 180 years in the business, Baker & Taylor has developed long-term relationships with their partners and customers.

They maintain one of the largest in-stock inventories of books, videos, and music in the United States—about 385,000 titles in inventory and more than 1.5 million titles available for order.

Back to top

Back to main FAQs directory


Click for your Publishing Guide About Trafford Gold Seal Monthly Exclusive Trafford Featured Book Inside a Trafford Book


Prepare for Publication

Call a publishing consultant today at 1.888.232.4444 or e-mail sales@trafford.com. Your publishing consultant will assist you along the publishing process, make sure you read the terms and conditions, and take your payment. (We accept credit card, check, or money order). After the submission of your materials, you’ll be on your way to having your book published. Are you looking to sign up for additional marketing services? Call your Marketing Consultant today at 1.888.232.4444 to get a free consultation on the services that would work best for your marketing campaign. You may also send an e-mail to sales@trafford.com.