Marketing Services

Advertising Services

Advertising in a high-profile national publication is a great way to announce your book to the world. However, it is prohibitively expensive for an individual author to design and purchase an ad in most national publications. Through the Trafford Advertising program, you get access to a variety of affordable and convenient opportunities to promote your book. You are able to efficiently combine your resources with other authors' to promote your books in well-known publications like New York Times Book Review.

Ingram Catalog Marketing Services

For a more strategic and competitive marketing campaign, place your book in front of key decision makers in the industry. Advertise through the world's largest book wholesale distributor—Ingram. Take your pick of various platforms and channels through Ingram's wide business network.

Ingram Print & Online Catalog Marketing | Ingram Library Fundamental  

New York Times Media Marketing

Reaching as many as 1.7 million readers per week, the New York Times Sunday Book Review is considered the most prestigious book review source in the United States. On a regular basis, Trafford creates a multiple-author ad that puts your book in front of the NYT Sunday Book Review’s impressive audience of book buyers, reviewers, traditional publishers and book enthusiasts.

New York Times Media Marketing

Library Marketing Platforms

Looking for ways to step-up your book’s marketing and exposure? With Trafford’s Baker & Taylor Marketing Service packages, reach a mass audience through various print advertisements, an email marketing campaign, video ad and the Emergent Voices Microsite. Baker & Taylor is the world’s largest distributor of physical and digital books and has been in business for over 180 years.

Through this partnership, authors are given a chance to market their book in front of thousands of library book industry decision makers.

Give your book the marketing push it deserves. Choose from any of these Baker & Taylor Marketing Service packages today:

Retail Gateway Plus | Library Gateway Plus | Library Fundamental Plus | Retail Market Gateway Optimum

Publishers Weekly Print and Online Bundle

Reach out to every major publisher worldwide with Publishers Weekly, the industry’s periodical of record and its primary source of book news and reviews. With three efficient packages and an array of both print and online advertising options to choose from, Trafford helps you improve your book’s chances of connecting with the market’s movers and shakers, which include publishers, booksellers, agents, librarians, and authors.

PW Starter Plus | PW Advance Plus | PW Elite Plus  

Gift Guide Advertising

Avid readers are always on the hunt for a great read or good book to give, even more so in one of the busiest reading seasons – the holiday season. Make sure they know your book’s worth reading with ad placements in the Los Angeles Times and BookPage.

Gift Guide Advertising - Holiday Picks


We’ve partnered with Ingram, one of the biggest names in publishing, to help you promote your book. With our Ingram Supplement Marketing packages, you can advertise your book in a supplement that’s related to your book genre or topic.

Prepare for Publication

Call a publishing consultant today at 1.888.232.4444 or e-mail Your publishing consultant will assist you along the publishing process, make sure you read the terms and conditions, and take your payment. (We accept credit card, check, or money order). After the submission of your materials, you’ll be on your way to having your book published. Are you looking to sign up for additional marketing services? Call your Marketing Consultant today at 1.888.232.4444 to get a free consultation on the services that would work best for your marketing campaign. You may also send an e-mail to