Advertising Services
Advertising in a high-profile national publication is a great way to announce your book to the world. However, it is
prohibitively expensive for an individual author to design and purchase an ad in most national publications. Through
the Trafford Advertising program, you get access to a variety of affordable and convenient opportunities to promote
your book. You are able to efficiently combine your resources with other authors' to promote your books in well-known
publications like New York Times Book Review.
Ingram Catalog Marketing Services
For a more strategic and competitive marketing campaign, place your book in front of key decision
makers in the industry. Advertise through the world's largest book wholesale distributor—Ingram. Take your pick of
various platforms and channels through Ingram's wide business network.
Ingram Print & Online Catalog Marketing | Ingram Library
Fundamental
New York Times Media Marketing
Reaching as many as 1.7 million readers per week, the New York Times Sunday Book Review is
considered the most prestigious book review source in the United States. On a regular basis, Trafford creates a
multiple-author ad that puts your book in front of the NYT Sunday Book Review’s impressive audience of book buyers,
reviewers, traditional publishers and book enthusiasts.
New York Times Media Marketing
Library and Retail Marketing Platforms
Looking for ways to step-up your book’s marketing and exposure? With Trafford’s Baker & Taylor Marketing
Service packages, reach a mass audience through various print advertisements, an email marketing campaign,
video ad and the Emergent Voices Microsite. Baker & Taylor is the world’s largest distributor of physical and
digital books as well as entertainment products-and has been in business for over 180 years.
Through this partnership, authors are given a chance to market their book to a network of booksellers, librarians,
and retailers that rely on the selection of print magazines and online advertising. This service puts Trafford
authors right where they need to be-in front of the eyes of major book buyers and lovers.
Give your book the marketing push it deserves. Choose from any of these Baker & Taylor Marketing Service
packages today:
Retail Gateway Plus | Library
Gateway Plus | Library Fundamental Plus | Retail Market Gateway Optimum
Publishers Weekly Print and Online Bundle
Reach out to every major publisher worldwide with Publishers Weekly, the industry’s periodical of record
and its primary source of book news and reviews. With three efficient packages and an array of both print and online
advertising options to choose from, Trafford helps you improve your book’s chances of connecting with the market’s
movers and shakers, which include publishers, booksellers, agents, librarians, and authors.
PW Starter Plus | PW
Advance Plus | PW Elite Plus
Gift Guide Advertising
Avid readers are always on the hunt for a great read or good book to give, even more so in one of the busiest
reading seasons – the holiday season. Make sure they know your book’s worth reading with ad placements in the Los
Angeles Times and BookPage.
Gift Guide Advertising - Holiday Picks
INGRAM SUPPLEMENT MARKETING
We’ve partnered with Ingram, one of the biggest names in publishing, to help you promote your book. With our Ingram Supplement Marketing packages, you can advertise your book in a supplement that’s related to your book genre or topic.