Advertising Services
Advertising in a high-profile national publication is a great way to announce your book to the world. However, it is prohibitively expensive for an individual author to design and purchase an ad in most national publications. Through the Trafford Advertising program, you get access to a variety of affordable and convenient opportunities to promote your book. You are able to efficiently combine your resources with other authors' to promote your books in well-known publications like New York Times Book Review.
Looking for ways to step up your book’s marketing and exposure? With Trafford’s Baker and Taylor Advertising package, you can reach a mass audience through various print and online advertisements and an email marketing campaign.
Through our partnership with Baker & Taylor, the world’s largest distributor of physical and digital books for 180 years, authors are now given the chance to market their book in front of thousands of the library book industry’s decision makers.
For a more strategic and competitive marketing campaign, place your book in front of key decision
makers in the industry. Advertise through the world's largest book wholesale distributor—Ingram. Take your pick of
various platforms and channels through Ingram's wide business network.
Reaching as many as 4.6 million readers per week, the New York Times Sunday Book Review is
considered the most prestigious book review source in the United States. On a regular basis, Trafford creates a
multiple-author ad that puts your book in front of the NYT Sunday Book Review’s impressive audience of book buyers,
reviewers, traditional publishers and book enthusiasts.
Publishers Weekly Print and Online Bundle
Reach out to every major publisher worldwide with Publishers Weekly, the industry’s periodical of record
and its primary source of book news and reviews. With three efficient packages and an array of both print and online
advertising options to choose from, Trafford helps you improve your book’s chances of connecting with the market’s
movers and shakers, which include publishers, booksellers, agents, librarians, and authors.
PW Starter Plus | PW
Advance Plus | PW Elite Plus
Gift Guide Advertising
Avid readers are always on the hunt for a great read or good book to give, even more so in one of the busiest
reading seasons – the holiday season. Make sure they know your book’s worth reading with ad placements in the Los
Angeles Times and BookPage.
Gift Guide Advertising - Holiday Picks
Ingram Supplement Marketing
It’s not enough to reach out to booklovers—you have to reach out those who are most likely to be interested in your work. Promote your book in an Ingram Supplement that is related to your book’s genre or topic and get your book in front of your target readers.
Ingram Supplement Marketing – Summer Reading
Ingram Supplement Marketing - Biography & History (Spring)
Ingram Supplement Marketing - Mystery, Suspense & True Crime
Ingram Supplement Marketing - Sci-Fi, Fantasy & Horror (Fall)
Ingram Supplement Marketing - Children's Holiday
Ingram Supplement Marketing - Biography & History (Fall)
Ingram Supplement Marketing - Holiday Gift Book
Ingram Supplement Marketing – Christian Holiday
Ingram Supplement Marketing - New Year New You