Bookstore Essentials

Trafford Publishing Bookstore Essentials make your book more appealing to bookstores and book buyers. Professional services like the Returnability Program give buyers additional incentive to stock or purchase your book.

Set Your Own Price

Take control of your book's price with our Set Your Own Price (SYOP) program. Customize retail prices and maximize royalties for both hardcover and paperback versions. Pair with Author Advantage Royalty for a winning edge.

Author Advantage Royalty Program

Maximize book profits with Author Advantage Royalty Program! 

Retail Focus

With a mix of strategic print ads and a customized sales kit, we’ll help you pitch your book for stocking, in 25 independent bookstores across the US.

Retail Focus for Children's Books

With a mix of strategic print ads and a customized sales kit, we’ll help you pitch your children's book for stocking, in 25 independent bookstores across the US.

Library Focus

With a mix of strategic print ads and a customized sales kit, we’ll help you pitch your book for stocking, in 25 public libraries across the US.

Booksellers Return Program

Entice booksellers by ensuring your book’s returnability for one year through Ingram.

Booksellers Return Program Renewal

Renew your book’s returnability through Ingram for another year.