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Publicity Plan - Pressroom Edition


Drawing media attention is a crucial element in a successful book marketing campaign. Interest in your book brought on by a professionally-written and compelling press release can go a long way in opening up opportunities for you as a published author. Let your book stand out and be noticed by the media from a unique platform offered by Trafford's press release packages:

The Publicity Plan-Pressroom Edition is perfect for the author who recognizes the utmost importance of media attention to his book’s success but is on a tight budget. Trafford maintains an extensive database of TV and radio stations, newspapers and online news sources from which we will develop a list of at least 500 targeted media outlets to receive your press release. This media platform gives you:

  • A customized one-page press release based on the information you provide about your book.
  • Delivery of the press release to a minimum of 500 media outlets chosen based on relevant information such as location or your book’s genre. Recipients may include magazines, newspapers, online publications, radio and TV programs.
  • Press release tracking for one month through Meltwater's powerful PR platform.

About Meltwater
Meltwater was founded in 2001 as the world’s first online media monitoring company. Today, Meltwater is a global leader in media intelligence and social analytics, helping to bridge the gap between Public Relations, Communications and Marketing departments with an intuitive, all-in-one solution powered by AI-driven insights. Over 30,000 of the world’s most respected brands rely on Meltwater to help inform their strategic decision-making, and with over 55 offices across six continents.

View a sample press release here.

Good to Know | information

Trafford can help you with your marketing goals. The cost for this service is $429.00. To find out more or to order this service, please call 844-688-6899.


Disclaimer: Prices are subject to change without prior notice. Prices listed do not include any applicable sales, use, excise, value-added, goods and services, or other tax, which will be added to the total at the time of purchase. Other restrictions may also apply.

Prepare for Publication

Call a publishing consultant today at 844-688-6899 or e-mail Your publishing consultant will assist you along the publishing process, make sure you read the terms and conditions, and take your payment. (We accept credit card, check, or money order). After the submission of your materials, you’ll be on your way to having your book published. Are you looking to sign up for additional marketing services? Call your Marketing Consultant today at 844-688-6899 to get a free consultation on the services that would work best for your marketing campaign. You may also send an e-mail to