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Marketing Services

Retail Market Gateway Optimum

$6,999.00

Increase your book’s visibility and value in front of thousands of industry decision makers through print advertisements and the Emerging Voices microsite. With the Retail Market Gateway Optimum package, you will reach a mass audience through various marketing outlets of Baker & Taylor and ForeWord Magazine, some of the most respected and notable companies in the book industry. The subscribed recipients of these materials and microsite visitors are searching for reliable information on the next book to read, title to review or book to stock.

Retail Market Gateway Optimum includes:

  • Forecast Catalog (1 out of 48 slots) - Baker & Taylor’s most extensive publication, Forecast, is a monthly magazine promoting new and forthcoming books. Your title information will be featured on a separate catalog-style ad mailed with Forecast Magazine along with a select group of Author Solutions (Trafford's parent company) authors prominently placed in front of 45,000 librarians and 15,000 retailers.
  • Emerging Voices Microsite - A trusted source for thousands of book-buying decision makers to discover new titles, Baker & Taylor has created the Emerging Voices microsite where your book will be available for purchase for three months. Plus, your title will be displayed on the front page of the microsite as one of 16 authors featured for two weeks. Baker & Taylor will also send out an email to their database of retail, library, and education subscribers. Go to Emerging Voices >
  • ForeWord Magazine (1 out of 10 slots) - One of the most reputable publications in the industry, ForeWord is a bimonthly magazine with a readership of more than 30,000 librarians and booksellers – including 1,100 American Bookseller Association members – all of whom make buying decisions and reader recommendations that affect the reading habits of millions of patrons and consumers. It is carried in all Books-A-Million bookstores, select Barnes & Noble stores, and independent bookstores across the country. Founded in 1998, it is still the only magazine showcasing critical reviews and title trends exclusively from the expanding independent publishing market.
  • Banner Ad on the TS360 homepage - Title Source 360 is Baker & Taylor’s dynamic web-based ordering platform that allows customers, both librarians and retailers, to purchase print and digital titles. Users are 18,000 public institutions, 4,800 school and 7,000 retail.

Good to Know | information

About Baker & Taylor

From 1828 to today, Baker & Taylor has been committed to being an industry leader in media delivery, maintaining one of the largest in-stock inventories of books, videos, and music in the U.S. for more than 36,000 customers in more than 120 countries.

FAQ: What is a “microsite”?

A microsite is an Internet Web design term referring to an individual Web page or cluster of pages functioning as an auxiliary supplement to a primary website, which in this case is Baker & Taylor’s home website.

To learn more about how the Retail Market Gateway Optimum package can help lay the foundation for your marketing campaign, contact your marketing consultant at 888.232.4444.

$6,999.00

Disclaimer: Prices are subject to change without prior notice. Some restrictions may apply.





Prepare for Publication

Call a publishing consultant today at 1.888.232.4444 or e-mail sales@trafford.com. Your publishing consultant will assist you along the publishing process, make sure you read the terms and conditions, and take your payment. (We accept credit card, check, or money order). After the submission of your materials, you’ll be on your way to having your book published. Are you looking to sign up for additional marketing services? Call your Marketing Consultant today at 1.888.232.4444 to get a free consultation on the services that would work best for your marketing campaign. You may also send an e-mail to sales@trafford.com.