When promoting your book with bookstores, libraries and booksellers, it is a tremendous advantage to work with a strong and familiar name—a trusted brand.
Trafford has formed a strategic partnership with Ingram, America’s largest book marketing and distribution company. This collaboration makes use of Ingram’s network of booksellers, librarians and specialty retailers that rely on the company’s selection of print magazines, online catalogs, e-newsletters and other book-related products in the industry. This puts your book exactly where it ought to be—right in front of their eyes.
These cutting-edge publications will help you start strong on your book promotions campaign:
Advance Catalog
For over 20 years, Ingram Advance Catalog has been highlighting the best and forthcoming titles through its monthly buying guide. This publication is read by over 7,000 retailers, librarians and international customers via print and 29,000 international and domestic booksellers and librarians in digital format. Along with title listing, it also leads in editorial content, including author interviews, merchandising tips and products news.
The Independent Voice: Online Catalog
This fully searchable and interactive catalog is similar to the Advance Catalog, only that it’s hosted online and caters to titles with small print runs. It allows subscribers to view titles, make selections, and conveniently place an order directly on ipage®—Ingram’s online search, order, and account management site.
ForeWord Magazine is the premier bi-monthly review magazine for independent publishers showcasing critical reviews and title trends in the expanding independent publishing market. Its readership includes more than 30,000 librarians and booksellers—including 1,100 American Bookseller Association members—all of whom make buying decisions and reader recommendations that affect the reading habits of millions of patrons and consumers. It is carried in all Books-A-Million bookstores, select Barnes & Noble stores, and independent bookstores across the country.
Ingram will design and categorize your book’s ad according to genre and distribute it through an e-blast to 29,000 international and domestic digital librarian and booksellers.
Bundled with other targeted trade publications for maximum value, these publications will give you optimum exposure.
Ingram Print & Online Catalog Marketing
- Single Slot Ad- Foreword Magazine (1 out of 10 slots)
- Single Slot Ad - Advance Catalog (1 out of 8 slots)
- Single Slot Ad- The Independent Voice (formerly The Fine Print): Online Catalog
About Ingram Content Group
Ingram is the leading distributor of print and digital content. It offers fully integrated print and digital wholesale and distribution services. Each year, Ingram issues a series of catalogs to retailers and libraries showcasing forthcoming and recently published titles.
Please note that your book must be listed as returnable through Ingram in order to be eligible for this service.
Good to Know | information
Trafford can help you with your marketing goals. To find out more or to order this service, please call 888.232.4444.