The New York Times Marketing


The NYT Sunday Book Review, which appears in the Sunday edition of the New York Times, has shaped reading and purchasing lists for generations through its influential New York Times Bestseller List. It is considered the most prestigious book review source in the United States with a circulation of 1.1 million* and reaches up to 4.6 million readers*.

Trafford is proud to offer a marketing bundle that places your ad in this publication while building on its top-of-mind awareness through additional visibility on other platforms.

The New York Times Marketing includes:

  • A single slot advertisement on New York Times Sunday Book Review (1 of 12). This ad will contain your book cover, book details, and a 30-word description.
  • A banner on the Books - Best Sellers section of the New York Times website for one month. The banner will link to Bookshelf must-haves landing page, which will include a listing of your book. It will include your book description, cover image and a link to buy.
  • Customized E-mail Promoting Your Book. You’ll get a custom email that you can send to your mailing list.

Good to Know | information

The New York Times offers clients access to an unsurpassed audience of affluent, influential consumers, and 91 million unique online visitors. Advertisers will also be able to see their ads on quality content environments and on a “brand halo,” meaning the reputation of the NYT rubs off on the ads seen in their publications. The New York Times brand has always been associated with credibility, trustworthiness and prestige.

*As of 2017

Note: Ads are subject to the publication’s own content and image guidelines.

Call 844.688.6899 to order

or speak to a Trafford Publishing team member for more information about this service.

Prices listed do not include applicable taxes (such as sales, use, excise, value-added, goods and services, or other tax), which will be added to the total at the time of purchase. Prices listed do include the copies of the book; the cost of shipping and handling will be calculated and charged after your book is made available for sale.