"Just Looking Thanks!"

About the Book

The way a person feels does effect how they behave which in turn effects the results they acheive. "You Are The Difference" works because not only does it help people to think differently about the customer it also help them to think differently about themselves and the service they give.

When the skills and techniques within this book are used on the shop floor everyone wins. The business wins because the level of service and customer conversion is increased resulting in happier customers and greater sales. The store manager wins because they are able to lead, motivate and coach the team, and keep the "You Are the Difference" Coaching Program alive helping it to become part of the service culture in store. The sales person wins because they are given the skills, knowledge and confidence to interact more easily with the customer making their role within the store more rewarding and effective. The customer wins because they receive a level of service second to none.

This book IS different. The techniques within its pages were developed on the shop floor working with REAL customers. Each skill has been perfected to help both the retailer and the customer enjoy a perfect shop floor relationship… in short it DELIVERS!

About the Author

Alf Dunbar, originally from Aberdeen in Scotland is one of the top performance coaches within the customer service industry today. He is the founder of the highly successful "You Are The Difference" Customer Service Coaching Program, which is currently being used in over 25 countries around the world.

Since it's inception in 1997, "You Are the Difference" has received praise from all levels within the customer service industry for its simple and effective message and the results it can achieve. Alf is a practitioner not a theorist. His coaching methods are based on the real world with real people. His unique and enthusiastic communication skills inspire people, which in turn enhance their individual performance.

Alf seeks to raise people's level of self-belief and confidence. With over 18 years practical retail experience and 10 years as a top performance coach he has personally coached thousands of people from a wide variety of retailing backgrounds helping them to achieve exceptional results from their business.

To contact Alf, or to obtain information about the "You Are the Difference" Coaching Program, DVD, speeches, or seminars, or to bring him or one of his team to your organization to deliver the principles within "You Are The Difference" please visit: www.youarethedifference.co.uk